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Product design generalist with over 20 years of experience creating consumer and enterprise digital products. My expertise spans the entire design process, from user research and prototyping to front-end development and team management. My end goal is always to drive value by aligning user goals and business objectives through beautiful, intuitive product.
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Vp Of DesignTicketureCulver City, Ca, Us
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Head Of Product DesignStokasticCulver City, Ca, Us -
Head Of Product DesignStokastic Nov 2024 - Present -
Emperor Of DesignSuperindustrial Jan 2004 - PresentGreater Los Angeles AreaUser experience design consulting. Specializing in helping small companies and startups look and feel their best. -
Principal Product DesignerRipplematch May 2022 - Aug 2024Los Angeles Metropolitan AreaCoach/Player design lead for products in the HR/Recruiting space.• Advocated for maximizing product impact and focus on the right things to build through data and research• Supported product team with design research, heuristics, rapid prototyping, UX/UI design• Collaborated with leadership, product, customer support, engineering, customers, and users to shape user experience• Conducted Lean UX workshops to align business, product, and design efforts• Created a cohesive design system and collaborated with engineers to build component library to drive engineering velocity and design consistency• Part of a run up to ARR in the tens of millions -
Director Of DesignTixtrack, Inc Sep 2015 - Jun 2022Santa Monica, CaAdvocating for and directing design for white label enterprise event ticketing applications. Crucial part in rapid company growth that led to 2017 and 2018 Deloitte Fast 500 Technology company awards.• Branding, logo, marketing design• Hired and managed design team to produce research-driven, elegant solutions to challenging ticketing problems• Advocated for UX research practices to inform our product development process, which led to hallmark innovation in the live events space• Designed an industry-leading consumer ticket purchasing experience converting at upwards of 12%• Built low fidelity prototypes for user testing and assumption validation• Built high fidelity HTML/CSS prototypes• Led design and front end development of a component library to increase team velocity and design consistency -
User Experience Lead/Manager - Mobile & Emerging ProductsYahoo Dec 2012 - Sep 2015Santa Monica, Ca• Led UX/UI on Yahoo Fantasy mobile products (10MM users)• Designed solutions for Fantasy growth initiatives that grew Fantasy Football user base from 5MM to 7MM users• Yahoo Fantasy Apple Watch app design• Inaugural Yahoo Daily Fantasy product design• Managed Yahoo Sports/Fantasy Sports design team -
Senior User Experience DesignerYahoo! Oct 2006 - Dec 2012Santa Monica, CaVisual and user experience design across a wide range of Yahoo! entertainment and sports products. • Worked with product management and engineering teams to define, design, and build products that affect millions of users• Data and research-driven design processes• Use, adapt, and extend large design language systems• Create user-focused, ad-supported experiences
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Senior DesignerTicketmaster Jan 2003 - Sep 2006West Hollywood, CaVisual design for internal design team that supported client and consumer products.• Marketing collateral (e-mails, print ads, etc.)• UI design for internal event programming application• Partnered venue site design (Herbie Hancock, Troubadour websites)• Chosen to be part of internal agency (Cottonblend)• Branding and collateral design for Cottonblend• Design for Cottonblend site (2006 SXSW agency site nominee) -
Web DesignerDigevent, Inc Mar 2000 - May 2002Front-end development, production design for live interactive web casting startup. Maintenance of corporate site and the hundreds of event sites that accompanied each webcast. Clients included Ingram Micro, Compaq, Toshiba, HP, CB Richard Ellis, Nike, and Maroon 5.• Event site design and template engineering (HTML/ASP) • Production design
Ed Lu Skills
Ed Lu Education Details
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Communication And Media Studies
Frequently Asked Questions about Ed Lu
What company does Ed Lu work for?
Ed Lu works for Ticketure
What is Ed Lu's role at the current company?
Ed Lu's current role is VP of Design.
What is Ed Lu's email address?
Ed Lu's email address is ed****@****ack.com
What is Ed Lu's direct phone number?
Ed Lu's direct phone number is +131083*****
What schools did Ed Lu attend?
Ed Lu attended Loyola Marymount University.
What are some of Ed Lu's interests?
Ed Lu has interest in Human Rights, Animal Welfare, Science And Technology, Disaster And Humanitarian Relief.
What skills is Ed Lu known for?
Ed Lu has skills like Interaction Design, User Interface Design, User Experience, User Experience Design, Visual Design, Web Design, User Centered Design, Mobile Devices, Web Development, Mobile Design, Digital Media, User Interface.
Not the Ed Lu you were looking for?
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Ed Lu
Account Executive With 13 Years Of Experience In The Medical Device And Equipment Servicing IndustryBelleville, Nj1hotmail.com -
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