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Action orientated, enthusiastic, award-winning, brand communication expert and storytellerwith over 25 years of experience promoting and protecting some of the largest brands inEurope.A board level, digitally savvy operator, who is customer obsessed and has experience working across multiple brands and disciplines.Expertise covers, brand strategy, storytelling and creation, PR - consumer and corporate, social (paid, earned, owned), business transformation, organisational design, outsourcing,creative, marketing production and CSR.Use to and adept at establishing tone and voice of brand and delivering big idea, attentiongrabbing, totems to underpin and amplify in fast paced environments.Down to earth, emotionally intelligent and possesses a demonstrable first-class record,equally adept at handling both corporate and consumer initiatives with skill, flair and energy. Enjoys creating and motivating multi-disciplinary teams and external agencies and is used to cross divisional engagement and working.Has in depth experience covering retail, fmcg, personal finance and fashion.Known by and comfortable with dealing with the national press at all levels and familiar with working at board level of organisations with the creative flair and tenacity to deliver global, customer facing creative as well national and broadcast coverage and social media content week in week out. A wide experience of issues management including food, global sourcing, ethics and employment as well as influencing/shaping organisational policy to both future proof and protect. Extensive connections across media, creative, Government and fashion industries.
We Are Prew
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FounderWe Are Prew Dec 2015 - Present
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FounderWe Are Prew Jan 2016 - Jun 2020London, United KingdomA consultancy business offering advice on brand strategy, creative, paid and organic social, brand collaboration, PR – consumer, business and corporate, issues management, horizon planning, plus management of N Brown Group plc Communication and Social Mediafunctions.Examples includeFreemans - full comms strategy and implementation Kaleidscope - full comms strategy and implementation Cartwright & Butler - product, trade and international PR Early Settler Australia – Full brand and communications strategy Studio.co.uk – drafting strategic comms brief to bring brand to wider audiences Trutex – UK’s oldest school uniform supplier broadening appeal Sun Brand Solutions – business to business brand strategy I Want That Dress – Katie Piper Collaboration Janet Reger – Brand collaborations N Brown Group plc – full communications and social media function direction and day to day management WealthiHer – Women’s Investment think tank – full brand communication strategy ELLE.Co.uk - full brand, relaunch, covering, social, brand, pr, creative, market places
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Interim Chief Brand OfficerN Brown Group Apr 2019 - Dec 2019April 2019 to December 2019Responsible for full brand execution across multiple brands including Simply Be, JD Williams and Jacamo covering full marketing mix including PR and social. Representing the voice of the brand, across all teams, guiding and shaping the brand and in turn delivering world class content in all markets.Communications in all markets including customer communication channels, creative, advertising, social, and public relations.Work as part of the senior leadership team to deliver data centric brand strategies in all parts of the retail mix, to strengthen market position and drive profitable growth.Full team structural organisational review Management of full brand strategic architecture and implementation interim AW19 creative to ensure market cut through and deliver increased brand recognition and sales -
Global Communication And Creative Services DirectorN Brown Group Plc Mar 2014 - Feb 2016Primary focus on three brands JD Williams, Simply Be and Jacamo to transform from paper to digital and deliver increased brand recognition and growthAlso responsible for entire creative, print, photography and marketing production function. A team that of 150 people and a budget of over £80m delivering on-line execution, 25bn print pages per year and over 365 shoot days per yearEstablished first marketing product/photographic studio delivering £3m cost saving while increasing output Full responsibility for the group’s /charity strategy and ethical sourcing team an attendee on N Brown Group plc CSR board Hired also to shape creative and establish a comms function with N Brown focusing on its 20+ plus brands covering corporate, social, news, crisis management and fashion ensuring a share of voice that a brand point of view is developed in line with the groups goals of transformation from paper to digital. Strategy resulted in N Brown Group being the 7th most awarded Comms Function in FTSE250.• Delivering day in day out hard working content with a 360 focus.• Establish brand ethos/DNA for first time• Owning and driving the CSR agenda• Act as brand spokesperson across all brands
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Director Of Public RelationsDebenhams Jul 2008 - Mar 2014Recruited to reshape the press office and PR function of Debenhams. This involved recruitment of a new team Implementation of new strategy and direction resulting in 100% increase in coverageCovered fashion, news, social media, corporate and consumer areas. £300m of coverage2nd most engaged social brand in UK.Outperformed entire sector in terms of media coverage.Establish and deliver Debenhams tone of voice
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Head Of Pr Asda And GeorgeAsda Mar 1999 - Jun 2008At the time ASDA had 16m shoppers through its doors on a weekly basis and a turnover of £16bn The retailer is constantly under the media microscope. Day to day responsibilities include managing the ASDA/George output challenged with proactively percolating messages covering quality and value with ASDA/George personality through national and regional press, print and broadcast. Devising strategy and implementing to ensure week in week out reputational, shift changing coverage as well as reactionary positioning. In all cases dominating competitor set share of voice.Launching new product areas of the business from optical through to financial services.Overseeing the press office function with a 'buck stops here' responsibility and dealing with up to 100 calls a week on subjects effecting supermarkets and retailers today as well as acting as a company spokesperson in addition to 24hr 'on call' responsibilities.Supervision of a multi-million pound budget, two PR agencies and a team of seven people covering product PR, strategic planning, issues management and news generation.Responsibility also covers executive profile building, devising strategy, implementing to support corporate reputational issues -
Head Of PrAsda Mar 1999 - Jun 2008
Ed Watson Skills
Ed Watson Education Details
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Abbey Grange High School, Leeds
Frequently Asked Questions about Ed Watson
What company does Ed Watson work for?
Ed Watson works for We Are Prew
What is Ed Watson's role at the current company?
Ed Watson's current role is Founder WeArePREWFormer chief brand officer (interim) N Brown GroupGlobal Comms and Creative Director N Brown Group.
What is Ed Watson's email address?
Ed Watson's email address is ed****@****ams.com
What is Ed Watson's direct phone number?
Ed Watson's direct phone number is 0344 800*****
What schools did Ed Watson attend?
Ed Watson attended Abbey Grange High School, Leeds.
What skills is Ed Watson known for?
Ed Watson has skills like Crisis Communications, Social Media, Brand Development, Retail, Press Releases, Media Relations, Corporate Communications, Digital Marketing, Merchandising, Creative Writing, Fashion, Internal Communications.
Not the Ed Watson you were looking for?
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Ed Watson
Executive Director | Senior Structurer | Clo Equity Marketer | Clo Reverse Engineer | Optimising, Negotiating Solutions, Driving Growth | Built And Scaled Jpm’S Clo Business In Europe Post-Global Financial CrisisLondon1yahoo.com -
1yahoo.co.uk
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