Assisted in the launch of several global marketing campaigns which resulted in 4.8 million dollars in revenue. Developed a holistic paid media strategy which lead to 45% ROI for every dollar spent. Built a culture of robust ad data collection for each platform ads were run on including Google Ads, Facebook, Naver (Korea), TikTok, IG, and Apple Ads. Provided feedback to regional marketing managers on local marketing activities. Helped to develop a new global pricing strategy. Executed marketing and customer support activities to acquire and retain customers. Lead a global team of digital marketers and social media specialists to create and launch unified ad campaigns in 18 languages. Developed an SEO strategy for the U.S. website. Worked with PR specialist to push company news on popular websites and other syndicates. Created monthly and bi-weekly reports/decks to be shared with the internal team and C-level employees to review marketing efforts and overall ad spending. Worked with third-party media production teams to create specialized ad campaigns.

Strategic digital marketing manager leading a team of content writers, graphic designers, social media team members, reputation management associates, and email campaign specialists through well-designed 360 marketing campaigns. Analyzed websites, social media accounts, and email data to create winning strategies for a growing roster of clients. Trained junior and associate-level employees on the latest and most effective techniques in digital marketing. Responsible for the overall online growth of several client accounts by improving online ratings via SEO and reputation management. Created a stronger online presence with social media, increased sales with strategic ad targeting, email newsletters, and lead generation. Other duties included creating reports, client consultations, online ad buys, videography, photography, and media editing.

Developed and executed the online marketing strategy for Equisolar with a focus on website development, email marketing campaigns, social media, third-party website development, and reputation management. A few accomplishments included creating the companies new branding, redesigning the website, designing a new social media creative theme, and bringing over 250 new 5-star client reviews to their third-party websites. I worked closely with the Equisolar sales team to bring new marketing materials such as brochures, business cards, door hangers, and flyers. Further obligations included copy editing all the content on the website, social media, third-party websites, and all traditional paper marketing materials.

Social Media Manager responsible for maintaining all active social media platforms including Facebook, Twitter, Instagram Google +, Youtube and other more. Develop focused marketing campaigns which integrates blog writing, targeted Facebook ads, email drip campaigns, retargeted online audiences and inside sales team campaigns. Manages a small internal team responsible for customer service and content creation across all social networks; ensures social media strategy is implemented properly. Liaise with multiple departments including sales department, financing department, project management department and company executives to execute overall marketing strategies. Create monthly and quarterly social media analytics reports in order to assess performance. Maintains creative and brand-centric focus on developing relevant, timely content across multiple platforms including writing, photography, visual acumen, knowledge of industry trends and news.

Worked with a creative team to plan and execute online marketing campaigns for clients nationwide. Delivered monthly web and social media analytic reports to clients. Developed social media, paid ads, SEO-driven blog content, and email marketing campaigns for multiple clients. Brokered traditional outdoor ad buys for large clients which canvased cities nationwide. Worked on product and brand launches for small and large companies here in the US. Organized public events for brand launches. Created templates for standard landing pages and email marketing campaigns and training material such as S.O.P.s for associate-level employees.

Created online music production lessons for social media platforms such as Facebook and Youtube with a focus on SEO and backlink creation. Copy-edited the company website. Worked with other content creators and social media team members to create additional static social media posts and edit copy before sending to publish.