Edele Sheehan Email & Phone Number

United Kingdom

Reporting to the CMO, leads global marketing and communications across Public Policy, Spectrum, External Affairs, Mobile for Development, and executive comms for the Director General and Leadership Team. Inspires a team of 26, focused on articulating clear points of view across every available channel to advance the mobile industry, which has 5.3 billion.

London, United Kingdom

Assumed the additional responsibility of the Mobile for Development department.GSMA Mobile for Development drives innovation in digital technology to reduce inequalities in our world. Singularly positioned at the intersection of the mobile ecosystem and the development sector, stimulating digital innovation to deliver both sustainable business and.

London, United Kingdom

Responsible for marketing operations across the GSMA's Advocacy division - Policy & Regulation, Spectrum, External Affairs and SDGs, and Mobile for Development. Built out the global marketing and communications team and their capability to deliver impact across complex world issues.

London, United Kingdom

Responsible for marketing and communications for the new GSMA mHealth programme, building marketing capability and magnifying the potential of mHealth on the right channels and to the right international partners. Delivered a mobile industry update on the Ebola crisis at the UN General Assembly 2014.

International League Against Epilepsy & International Bureau for EpilepsyLed the 1st European Forum on Epilepsy Research and communications for the Epilepsy Advocacy Europe Joint Task Force, heightening awareness and engagement with the EU Commission.

Ireland

Responsible for creating a global mobile operator marketing function, after an intentional move from FMCG to technology. Reporting to the COO, contributed to 100% year on year revenue growth, by devising global marketing strategy for 180+ mobile operators, targeting 2.3 billion mobile subscribers. Led the end-to-end creative process for the global rebrand.

Led sales and marketing, unearthed new commercial opportunities, grew to a team of 30 and enhanced their expertise. Redefined marketing strategy for twelve markets - UK/Ire, Spain, Portugal, France, Germany, Italy, Denmark, Sweden, Finland, Norway, Poland and Russia. Leveraged new large-channel partners to deliver 40% sales volume growth year on year.

Spain

Start-up focused on premium Irish pubs, food retail and catering. In a step out of the corporate world to create value from scratch, embarked on a project to connect accumulated expertise in the premium drinks sector with the successful Irish Pub Abroad concept. Starting with a Guinness flagship Irish pub, grew the business to 4 separate ventures and 50+.

Spain

Led a new regional operation in Spain, enabling the transition of Rémy brands from outsourced to owned sales and marketing. As employee number one, established new business development, sales, marketing and finance functions, and instilled a framework for consistent customer experience. Delivered on the investment by achieving revenue growth of 15% year on.

Spain

A Weitnauer company. The leading importer and distributor of premium drinks and FMCG brands in the Canary Islands.Led marketing for Baileys, Absolut, Jameson, Freixenet and Rémy Martin, and delivered the highest per capita consumption of Baileys in the world.

London, United Kingdom

Responsible for the consolidation of financial results across Europe, including priority brands 100 Pipers, Chivas Regal, The Glenlivet, Mumm and Barton & Guestier.

Ma, Media And International Conflict

Professional Diploma In Digital Marketing

Prince2 Practitioner

B Comm

Education record