Edith Caldera Email & Phone Number

Kennewick, Washington, United States

Created an effective SEO Content Strategy through center-owned digital platforms including but not limited to email blasts and Simon Search for brand development and target market exposure. Organized various campaigns that intrigued shoppers to explore a wider range of merchandise by evaluating their preferences and behaviors while focusing on product trends and seasonal promotions for revenue growth increasing foot traffic and tenant sales by 35%.Maintained strong relationships with store managers, community organizers, business partners, and business to business clients through action driven content that met their personal and work objectives.Monitored platforms and advertisements while gathering live photos and insights to reflect, analyze, and implement new strategies for future events, grand openings, SBV media deals, and campaigns.Developed shopping alternatives to make the browsing experience effective, efficient, and impactful.Surpassed quarterly Simon Giftcard sales goals through optimization exceeding pre-covid sales through strong, tailored bulk email connections to B2B customers and social media promotions..Encouraged our community to donate to the Simon Youth Foundation program and publicized the SYF Scholarship through live mall events and achieved scholarship donation goals.Monitored and analyzed accounts creating invoices to SBV partners while accurately auditing and filing data into spreadsheets and profiles.

Kennewick, Wa

Redeveloped marketing strategies and advertisements tailored to each business expanding company portfolios by 20%. Evaluated vision and mission statements while considering company budget factors and created homepage features, social media content, digital media commercials, and adjusted Facebook ads to better align with targeted demographics and improved conversion rates by 30%.Secured long-term accounts by measuring brand effectiveness and highlighted product benefits or services increasing productivity and profitability by 25%.Facilitated live coverage of clientele business services, special events, and informed our community about COVID-19 updates and recommended non-profit locations that offered free vaccinations and testings to gain devoted audiences and increase brand awareness.

Eugene, Oregon Area

Increased sales by 40% within a week by launching a marketing campaign for the Re-Grand Opening Event at Valley Center Mall, converting more than 100 leads into customers. Forecasted and analyzed purchasing behavior and sales trends to influence fashionistas on Instagram as a Brand Model, to enhance the brand, and to achieve optimum merchandise turn.Met and exceeded upselling credit card sign-up targets on a consistent basis by leveraging excellent communication and interpersonal strengths which increased revenue by $1,000 per day.Achieved personal and store sales goals with outstanding customer service, relationship development, and sales protocol while evaluating performance to constantly improve tactics.

Eugene, Oregon Area

Raised productivity by 15% while working closely with cross-functional team members to analyze sales goals, growth, and performance to drive operational changes resulting in greater profitability. Presented promotions by implementing consultative sales techniques to creatively communicate product quality and market comparisons while maintaining customer satisfaction and loyalty.

Pendleton, Oregon

Resolved register transaction issues.Assisted customers with purchasing transactions.Building relationships by greeting customers with a friendly, engaging attitude.Consistently prepared to provide legendary service to each customer.Present merchandise in a manner that will maximize sales and achieve optimum merchandise turn.(Summer job back home until I moved to the city of my college)

Bachelor'S Degree, General Social Science, 12

Activities and Societies: Student Alumni Association, Ducks Empowered Volunteer, Duck Street Dance Club workshopsI majored in General.

Bachelor'S Degree, Business Administration, 11

Activities and Societies: MECha club, Dance Team, International Night organizer and dance performer, Dance performer for the Informal.

Associate'S Degree, General Studies, 9-10

Activities and Societies: Phi Theta Kappa Honor Society, Tennis ClubPhi Theta Kappa Honor Society allowed me to recognize and encourage.