👀 Marcus Lawrence Email & Phone Number

Boise, Id, Us

Tasked with building this new publisher's content engine from the ground up, starting with all-new content in a hub-and-spoke architecture. Responsible for building content flows, processes, best practices, brand voice, and additional opportunities to repurpose the initial content. Roadmap tasks include media relations, a regular eNewsletter, social media account launches, and SEO/keyword tracking.

Boise, Idaho, United States

In this role, I handled all aspects of editorial leadership in a fast-paced, deadline-driven environment.I managed news updates, created efficient processes, built workflow automations, and developed a knowledge base to help our editorial team work smoothly and effectively.I also led a team of writers and launched a new news reporting branch within KCL’s content strategy.Additionally, I generated quick-turnaround, SEO-optimized content, including KCL’s top traffic-earning article of all time.I was also the go-to specialist for sponsored video campaigns, short-form marketing copywriting, writing SOPs, onboarding new staff, and handling special projects. I introduced Generative AI tools like ChatGPT, MidJourney, and Photoshop AI to the company, which improved output and efficiencies within the editorial team.

Eagle, Idaho

Created quick-turnaround consumer news and shopping content that generated more than 24 million pageviews, including KCL’s top-viewed tips article of all time.Created and developed KCL’s consumer news strategy, and successfully pivoted content during the Covid-19 pandemic.Scripted, shot and edited regular video content for campaigns with Unilever, Procter & Gamble and other clients.Set up KCL’s livestream framework, currently used in the 30 Day Couponing Challenge course. Analyzed web traffic data and social media trends to set content agendas.

Eagle, Idaho, United States

Oversaw nearly 200 media placements in 2019/2020 as public relations manager, including syndicated and network television (“The Doctors”, Cheddar TV), top-rated podcasts (HERMoney with Jean Chatzky) and national publications (CNBC, US News & World Report).

Eagle, Idaho

Hired and managed a team of writers and photographers, and developed synergies with various company departments.

Develop and implement content strategies for local businesses' website and social media presence. Duties include creative/shareable blog posts that are both reader-friendly and achieve SEO objectives, providing consultation and content for specific web pages, social media management, press releases, video content and more.

Boise, Idaho Area

In this role, I managed all aspects of editorial processes using a strong skillset and effective content strategies.I oversaw everything on this leading niche music journalism site, from initial concept through to creation and publication. During my tenure, the site achieved its all-time high of 1M page views per month.I built an editorial team from scratch, trained leaders, and supervised volunteers. I pioneered the music news division of the site, a function that largely remains unchanged many years later. I also handled advertising sales, managed client partnerships, and co-created an awards show that became a major marketing success. I fully scripted live events, wrote press releases, hosted a daily live stream, produced a documentary, and designed the company's new logo.Additionally, I served as the Founder’s right-hand for many company-wide initiatives.

Gresham, Or

In this role, I led all aspects of organizational communication in a challenging, and continuously evolving non-profit ecosystem.I managed both internal and external communications for this large local nonprofit, overseeing everything from printed materials to a website redesign. During my tenure, I slashed the department's budget by 60% while actually increasing congregational touchpoints through low-cost digital means.I also administered a team of more than 100 volunteers and paid staff, providing oversight for written copy, photography, graphic design, and small group leaders. I created all campaign collateral for message series, special events, and organization-wide campaigns. Additionally, I scripted videos, introduced interactive elements to live services, and implemented other innovations—unheard of for churches during the Great Recession.I served as a ghostwriter for the organization’s leader and developed graphics, written content, and creative support for various campaigns. I also facilitated nearly 200 weekly small group gatherings by ideating and implementing a tiered support/communications/feedback system.

Salem, Oregon

Managed the Oregon State Representative's constant stream of press releases, email blasts and other electronic communiqués, seeking and gaining district-wide publication and publicity. Interacted with state and local media on behalf of the representative, and provided insight regarding public information releases.

Sandy, Oregon, United States

In this position, I led all editorial functions by utilizing remarkable strategies.Furthermore, I served as the lead reporter, editor, copy editor, page designer, chief photographer and business community ambassador for this weekly newspaper covering a 450-square-mile community.Here, I won the "Rookie of the Year" award and the “Best Comprehensive Coverage” award from the Society for Professional Journalists (2006), among other accolades.

French

Bachelor Of Arts - Ba, Mass Communication/Media Studies

Activities and Societies: Portland State Chamber Choir Recipient, Laurels Scholarship for Music Performance PSU Vanguard Newspaper.

Journalism

Activities and Societies: Oregon Daily Emerald - Arts/Entertainment Reporter On The Rocks - A Cappella Group