πŸ‘€ Marcus Lawrence

πŸ‘€ Marcus Lawrence Email and Phone Number

Content Strategist (Contract) @ Trajector
Boise, ID, US
πŸ‘€ Marcus Lawrence's Location
Boise, Idaho, United States, United States
About πŸ‘€ Marcus Lawrence

Hi, I am Marcus Lawrence!I’m a leader who can do. I’m a doer who can lead. In an ever-crowded media landscape, I have a credible, proven history of success managing end-to-end editorial and communication functions for a vast array of industry-leading content organizations. Yep, I can write, and have done so successfully at every organization for which I’ve worked. I can edit, and have been crafting writers’ works since 2005. Beyond that, though, I’m an air traffic controller of content strategy, mapping out immediate and long-term tasks to maximize organizational impact. I simultaneously build processes and team morale. I’m an editorial chameleon adept at implementing an organization’s unique voice, and translate key audience-specific information.Furthermore, I approach content strategy with an eye on partnerships, whether I’m building bridges between departments and stakeholders to increase knowledge and efficiencies, or if I’m exploring new tools and technologies to get the job done.I was one of the first at my company to embrace artificial intelligence in the content creation process β€” not as a lazy replacement for human writers, but as a time-saving tool that can be finessed to produce industry-leading content with quicker turnarounds. I like to find the sweet spot between production speed and deliberate, relentless remarkability in content. I champion gutsy scrappiness, while at the same time expect adherence to style guides and stated processes.Purposeful content strategy. Vision and innovation. I’ve got the old-school journalism backbone fleshed out with new-school, constantly evolving and improving tactics.In simple terms, my areas of expertise include:♦

πŸ‘€ Marcus Lawrence's Current Company Details
Trajector

Trajector

View
Content Strategist (Contract)
Boise, ID, US
Website:
trajector.com
Employees:
435
πŸ‘€ Marcus Lawrence Work Experience Details
  • Trajector
    Content Strategist (Contract)
    Trajector
    Boise, Id, Us
  • Stealth Startup
    Content Strategist (Contract)
    Stealth Startup Jul 2024 - Present
    Tasked with building this new publisher's content engine from the ground up, starting with all-new content in a hub-and-spoke architecture. Responsible for building content flows, processes, best practices, brand voice, and additional opportunities to repurpose the initial content. Roadmap tasks include media relations, a regular eNewsletter, social media account launches, and SEO/keyword tracking.
  • The Krazy Coupon Lady
    Managing Editor
    The Krazy Coupon Lady Oct 2022 - Jun 2024
    Boise, Idaho, United States
    In this role, I handled all aspects of editorial leadership in a fast-paced, deadline-driven environment.I managed news updates, created efficient processes, built workflow automations, and developed a knowledge base to help our editorial team work smoothly and effectively.I also led a team of writers and launched a new news reporting branch within KCL’s content strategy.Additionally, I generated quick-turnaround, SEO-optimized content, including KCL’s top traffic-earning article of all time.I was also the go-to specialist for sponsored video campaigns, short-form marketing copywriting, writing SOPs, onboarding new staff, and handling special projects. I introduced Generative AI tools like ChatGPT, MidJourney, and Photoshop AI to the company, which improved output and efficiencies within the editorial team.
  • Krazy Coupon Lady, Llc
    News Editor
    Krazy Coupon Lady, Llc Mar 2020 - Oct 2022
    Eagle, Idaho
    Created quick-turnaround consumer news and shopping content that generated more than 24 million pageviews, including KCL’s top-viewed tips article of all time.Created and developed KCL’s consumer news strategy, and successfully pivoted content during the Covid-19 pandemic.Scripted, shot and edited regular video content for campaigns with Unilever, Procter & Gamble and other clients.Set up KCL’s livestream framework, currently used in the 30 Day Couponing Challenge course. Analyzed web traffic data and social media trends to set content agendas.
  • The Krazy Coupon Lady
    Public Relations Manager
    The Krazy Coupon Lady Apr 2019 - Mar 2020
    Eagle, Idaho, United States
    Oversaw nearly 200 media placements in 2019/2020 as public relations manager, including syndicated and network television (β€œThe Doctors”, Cheddar TV), top-rated podcasts (HERMoney with Jean Chatzky) and national publications (CNBC, US News & World Report).
  • The Krazy Coupon Lady
    Editorial Lead
    The Krazy Coupon Lady Jul 2018 - Apr 2019
    Eagle, Idaho
    Hired and managed a team of writers and photographers, and developed synergies with various company departments.
  • M'Agency Llc
    Content Specialist
    M'Agency Llc Apr 2017 - Jul 2019
    Develop and implement content strategies for local businesses' website and social media presence. Duties include creative/shareable blog posts that are both reader-friendly and achieve SEO objectives, providing consultation and content for specific web pages, social media management, press releases, video content and more.
  • New Release Today
    Executive Editor
    New Release Today Mar 2013 - May 2018
    Boise, Idaho Area
    In this role, I managed all aspects of editorial processes using a strong skillset and effective content strategies.I oversaw everything on this leading niche music journalism site, from initial concept through to creation and publication. During my tenure, the site achieved its all-time high of 1M page views per month.I built an editorial team from scratch, trained leaders, and supervised volunteers. I pioneered the music news division of the site, a function that largely remains unchanged many years later. I also handled advertising sales, managed client partnerships, and co-created an awards show that became a major marketing success. I fully scripted live events, wrote press releases, hosted a daily live stream, produced a documentary, and designed the company's new logo.Additionally, I served as the Founder’s right-hand for many company-wide initiatives.
  • East Hill Church Family
    Communications Director
    East Hill Church Family Oct 2008 - Oct 2013
    Gresham, Or
    In this role, I led all aspects of organizational communication in a challenging, and continuously evolving non-profit ecosystem.I managed both internal and external communications for this large local nonprofit, overseeing everything from printed materials to a website redesign. During my tenure, I slashed the department's budget by 60% while actually increasing congregational touchpoints through low-cost digital means.I also administered a team of more than 100 volunteers and paid staff, providing oversight for written copy, photography, graphic design, and small group leaders. I created all campaign collateral for message series, special events, and organization-wide campaigns. Additionally, I scripted videos, introduced interactive elements to live services, and implemented other innovationsβ€”unheard of for churches during the Great Recession.I served as a ghostwriter for the organization’s leader and developed graphics, written content, and creative support for various campaigns. I also facilitated nearly 200 weekly small group gatherings by ideating and implementing a tiered support/communications/feedback system.
  • Rep. Suzanne Vanorman
    Media Relations
    Rep. Suzanne Vanorman Jan 2009 - Jan 2011
    Salem, Oregon
    Managed the Oregon State Representative's constant stream of press releases, email blasts and other electronic communiquΓ©s, seeking and gaining district-wide publication and publicity. Interacted with state and local media on behalf of the representative, and provided insight regarding public information releases.
  • Pamplin Media Group
    Sandy Post Editor/General Manager
    Pamplin Media Group Jun 2005 - Dec 2008
    Sandy, Oregon, United States
    In this position, I led all editorial functions by utilizing remarkable strategies.Furthermore, I served as the lead reporter, editor, copy editor, page designer, chief photographer and business community ambassador for this weekly newspaper covering a 450-square-mile community.Here, I won the "Rookie of the Year" award and the β€œBest Comprehensive Coverage” award from the Society for Professional Journalists (2006), among other accolades.

πŸ‘€ Marcus Lawrence Skills

Writing Team Building Social Media Publications Public Speaking Process Automation Graphic Design Press Releases Media Relations Event Planning Photoshop Digital Media Video Editing Team Management Music Strategic Planning Creative Writing Web Content Writing Video Nonprofit Organizations Microsoft Word Seo Copywriting Internal Communications Marketing Nonprofits Newspapers Event Management Editing Community Outreach Ap Style Journalism Social Media Marketing Online Journalism Newsletters Adobe Premiere Pro News Writing Management Project Management Public Relations Strategic Communications Research Marketing Strategy Copy Editing Copywriting Volunteer Management Storytelling

πŸ‘€ Marcus Lawrence Education Details

Frequently Asked Questions about πŸ‘€ Marcus Lawrence

What company does πŸ‘€ Marcus Lawrence work for?

πŸ‘€ Marcus Lawrence works for Trajector

What is πŸ‘€ Marcus Lawrence's role at the current company?

πŸ‘€ Marcus Lawrence's current role is Content Strategist (Contract).

What schools did πŸ‘€ Marcus Lawrence attend?

πŸ‘€ Marcus Lawrence attended Bochereau Lingua International School (Bli), Portland State University, University Of Oregon.

What skills is πŸ‘€ Marcus Lawrence known for?

πŸ‘€ Marcus Lawrence has skills like Writing, Team Building, Social Media, Publications, Public Speaking, Process Automation, Graphic Design, Press Releases, Media Relations, Event Planning, Photoshop, Digital Media.

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