Ed Leonardo Email & Phone Number

Wilmington, Delaware, United States

Responsible for developing growth plans & initiatives with existing channel partners, ensuring alignment across internal business functions. Executing plans & initiatives by working closely with channel partner commercial teams and establish monitoring systems to track progress. Serving as communication hub between internal business stakeholders and external channel partners. Assisting in development of monthly forecasts and nurture working relationships between internal manufacturing and external channel partners sourcing teams. Identifying, assessing, and developing new channel partners.

Wilmington, Delaware, United States

Responsible for on-boarding, maintaining, and expanding channel partner relationships. Engaged ILC Dover Product Management teams to develop channel strategies that drive sales & profitability objectives. Led channel partner planning processes that achieved mutual performance objectives, financial targets, and critical milestones.

Greater Philadelphia Area

Responsible for the creation and execution of sales & marketing strategies across key accounts. Developed relationships and structured successful channel partnerships that included mutual performance objectives, financial targets, and critical milestones associated with productive partner relationships.

Kennett Square, Pa

Responsible for development and implementation of sector marketing initiatives, plans and communication strategies. Designed and executed awareness campaigns for selected services. Collaborated on cross sector marketing initiatives and plans.

Radnor, Pa

Responsible for development and implementation of division’s category and marketing initiatives. Expanded Industrial supplies product portfolio with the addition of 400 new brands and 50,000 new products. Drove Private Label % of category from 15% to 22% in less than two years. Improved portfolio profitability by 200+ basis points.

Radnor, Pa

Responsible for development and implementation of division’s category and marketing initiatives. Developed and implemented marketing plans that drove growth of Lab Furniture products/services, with 10%+ growth results annually for four years. Increased % of Private label revenue from 12% to 20% in less than four years. Managed departmental budget to execute comprehensive marketing programs.

Radnor, Pa

Responsible for creating and executing marketing plans for Private Label and Consumable product lines. Managed two professionals. Negotiated and Launched 8-10 new Private label product lines each year, driving sales growth during tenure over 40%, while improving margins by 300+ basis points. Formulated and implemented Private Label global positioning and branding strategies. Managed Consumables Supplier, Product, and Pricing Mix to Maximize revenues and competitive positioning.

Radnor, Pa

Responsible for creating and executing marketing plans for Equipment and Instrument product lines. Developed Strategic Partnerships with existing and new VWR suppliers. Provided Field Sales support and training relative to new product/service launches and promotional programs. President’s Club Award Winner

Mba, Marketing Management

Ba, Journalism / Marketing

Education record