Edney Silva Email & Phone Number

Product and operation management by creative and strategically connecting business needs, consumer insights, and engineering.

São Paulo, Brasil

Leading Market & Business Intelligence for Danone Nutricia, the company's division for Specialized Nutrition. Head of the team responsible for support Fast Moving Consumer goods, Consumer Health, Pharmaceuticals and Hospitalar (Institutional) business units’ strategies delivering data analytics, competitive and market trends insights.

São Paulo, São Paulo

Developing and executing the marketing plan for the business in Brazil, translating the Global strategy for a local perspective. Deployment of business analytics and market insights, responsible for build market segmentation, targeting and structuring the value proposition, product positioning the pipeline and leading promotional and communication actions, internal and external marketing campaigns, and brand awareness activities.

São Paulo E Região, Brasil

Business Intelligence partner for Latin America region to the largest J&J Medical Devices business prospecting and undertake processing of structured and unstructured data through logical rationales and assumptions in market analysis and insights (market size, growth and market share variation, trends, predictive models and forecasts), giving visibility of the metrics periodically to business partners, especially high leadership, supporting tactical and strategic decision-making processes, leverage results. Also acting in competitive intelligence by monitoring the movements and performance of competitors through the capture of available information and building cross-analysis in order to predict actions and trends giving more assertiveness in the actions of the business to protect accounts, territories and gain market share. Qualitative and quantitative market research management in Latin America supporting market positioning strategies and new product launches and product development based on customer behavior, customer engagement and insights from the main stakeholders addressing the relevant key questions and issues. Focal point in the area responsible for the management and relationship with third-party vendors providers of data, guaranteeing SLA agreed and continuous improvement of service provided. Also responsible for identifying, prospecting, development and negotiation with new potential data sources who, in many cases, had never worked as data provider to medical devices segment. Acting working with great collaboration with IT team in developing automate collection processes projects, tools capable of providing analyzes in an intuitive and easy assimilation for all users across multiple programs and programming languages like Excel, Access SQL and Tableau.

São Paulo E Região, Brasil

Coordinator of the Business Insights team responsible for supporting five Business Units in Brazil analyzing data across multiple programs and build new processes that present data-backed recommendations. Coordination of insightful analysis to recommend and help business making intelligent being one source of truth for key metrics like market size monitoring and J&J market share as well as identifying opportunities to leverage financial results. For Latin America, coordination of market research (qualitative and quantitative) to generate insights from market stakeholders to understand the environment to guide assertive strategies for product launches and go-to-market actions. Understand the macro and microeconomics environment by providing analytical solutions to generate value to foster a data-driven culture within the organization.

São Paulo E Região, Brasil

Business Insights analyst in the Medical Devices segment as a business unit partner providing analysis with large amounts of information to discover trends, patterns and insights to support the strategic planning through the translation of information from databases into intelligence and relevant information.

São Paulo Area, Brazil

Sales representative of Biosense Webster (J&J Business unit) responsible for sales, demand management, marketing, pricing, events and professional education of key accounts in São Paulo such as Amil Group Hospitals, Hospital Albert Einstein and Hospital Sirio Libanes. Also responsible for the commercial management of accounts in the states Amazonas, Pará, Ceará, Piauí and Maranhão through partner distributors.

Campinas E Região, Brasil

Product line management support for the Personal Care Division, B2B adhesive tapes supply for large diaper manufacturers such as P&G, Kimberly-Clark, Cremer and Hypermarcas. Evaluate the market size, estimating market share through monitoring sales to the industries and sales to the final customers using secondary reports like Nielsen. Development of communication material, catalogs and samples for sales staff. Monitoring of customer complaints and follow-up of the action plan for resolution and responses, meeting deadlines agreed. Support in the interface between the sales and manufacturing team, accompanying "non-working inventory", slob items indicators, for discussion at S&OP meetings.

Bsc - Jaguariuna/Sp

Daily cash conciliation of Ambev's Distribution Centers, analyzing potential dispersion and acting on the understanding and action plan for the teams responsible for solving the problems. Responsible for reports to senior management and support to periodic audits.

São Paulo E Região, Brasil

Student and later ambassador of the Institute with mission to prepare and promote Talents for the market.

B.S>, Chemical Engineering

Strategic Marketing & Market Intelligence