• Multifunctional teams leader. Responsible for Key accounts among others mid sized clients growth and market development in juices and dairy categories.• Responsible for development and control of installed base projects in Mexico.• Responsible for copackers and their clients as the future business through innovation and new categories development.

• Responsible for strategy and category growth in Liquid Dairy Product categories within Tetra Pak packages.• Marketing responsible for diverse category clients (Jumex, Nestlé, etc.), growth plans and demand generation.• In charge of innovation in trending categories in Tetra Pak's clients to consumer.• Tetra Pak's brand equity developer through on-pack communication.

Brand Manager for Chocolate ABUELITAMar'12 - Jun'15• Responsible for Chocolate ABUELITA, the leading brand of the Hot Chocolate Category. • In charge of Marketing Plan. Budget control of +5 million USD / year.• Responsible for the Marketing Strategy for Demand Generation, Sales Forecast, and P&L.Marketing Coordinator NESCAFÉ (Jan'10 - Feb'12)Marketing NESCAFÉ (Jan'10 - Dec'10)• Leader of Medical Visit for unbranded projects as part of the positive coffee perception plan.• Responsible of creation and maintenance of www.otrabuenarazon.com.mx. • NESCAFÉ Winter Blend end to end development• Brand assistant for NESCAFÉ DolcaCategory Trade Marketing fo NESCAFÉ Premium and Mixes (Jan'11 – Sept'11)• Responsible for growth in the Mixes and Premium in SSS• Project creation and development for Share of Shelf growth• Creator of the NESCAFÉ Molienda launch plan for cataloging and POS communicationField Sales supervisor for the traditional channel (Oct'11 – Feb'12)• Sellout responsible in Guerrero and Morelos (+300bps)• Group leader for 10 sales representants

Intern for Pharmaton brand.