Conceptualizing and executing innovative BTL activations and promotions that engage target audiencesDeveloping and designing promotional materials, such as flyers, posters, brochures, and event signageCollaborating with cross-functional teams, including account managers, event planners, and product managersConducting market research and analyzing consumer data to inform campaign strategies and creative directionsDeveloping and executing guerilla marketing tactics and pop-up activations to drive brand awareness and engagementEnsuring that all creative materials align with brand guidelines and standardsMeasuring the impact and effectiveness of BTL campaigns, and making data-driven recommendations for improvements

Conceptualizing and executing visual designs for various media platforms (e.g. print, digital, advertising)Leading and mentoring a creative team of designers, illustrators, and photographersCollaborating with clients, stakeholders, and cross-functional teams to develop creative briefs and presentationsDirecting photoshoots and video productionOverseeing the creation and production of visual assets, such as logos, packaging, and marketing materialsEnsuring that design projects are completed on time, within budget, and to the desired level of quality.Keeping up-to-date with industry trends and technologies to inform design decisions and stay competitive.