A marketing and business development professional with more than 20 years’ experience, focus on innovation and results, with strategic and analytical vision. Assignments in areas of corporate communication, digital marketing (B2B and B2C), marketplaces, commercial and sectorial relationship.Achievements: Launch of a brand which achieved spontaneous recall of more than 12% in a year, implementation of a loyalty program with more than 20 MM members, development of a project that originated the app Abastece Aí which reached more than 1 MM downloads, strategic partnerships in e-commerce with revenues exceeding $ 25 MM in a year, management of corporate and motivational events with an approval rate exceeding 95% and reversal of law bills concerning sales and consumption of alcoholic beverages in convenience stores in relevant marketplaces.