Responsável por novos negócios e iniciativas de geração de demanda B2B2C Desenvolvimento de estratégias envolvendo Indústria Farmacêutica, Autogestão em Saúde, Plano de Saúde, Home Care e empresas de Programa de Benefícios em Medicamentos (PBM).

Responsável pelos principais produtos da franquia respiratória Aché, com forte participação no mercado e faturamento anual total superior a R$450M - Busonid Nasal/Oral, Prelone, Novamox/Novocilin, Decadron e Livepax.Forte e próximo trabalho com equipe de representantes/promoção médica e time comercial - responsável pela estratégia e plano de ação com classe médica, assim como ações comerciais envolvendo OLs/ações de demanda via PBM - programa Cuidados Pela Vida Aché (CPV).

Marketing Head at SafePill (www.safepil.com.br)– your medication, sorted and delivered. SafePill, a health StartUp company incubated by eretz.bio/Albert Einstein Hospital (Startup Incubator).Responsible for creating and structuring SafePill's entire Demand Generation strategy. Developing an all encompassing 360º marketing approach, involving Health Care Professionals, Public Relations and Patients

 Led the project that transferred LifeScan business in the Brazilian market, from Johnson & Johnson Brasil to Salus distributor, Pátria Investment group, leading online and offline marketing, sales and demand generation initiatives. Provided support to Latin American countries in operations regarding marketing, supply, finance and regulatory, ensuring the completion of transition from J&J and distributors in Argentina, Chile and Colombia.

 Responsible for the OneTouch brand strategy and management in Latin America / Brazil, managing the marketing, trade-marketing and Market Intelligence teams, achieving ~ 272% growth in Sell Out over 5 years. Developed Brazil Strategy and guarantee execution for the challenger brand OneTouch® into one of the highly competitive diabetes market in Brazil. Created the Brazilian strategy for OneTouch Select Plus Flex platform – new meter that, due to local ISO requirements… Show more  Responsible for the OneTouch brand strategy and management in Latin America / Brazil, managing the marketing, trade-marketing and Market Intelligence teams, achieving ~ 272% growth in Sell Out over 5 years. Developed Brazil Strategy and guarantee execution for the challenger brand OneTouch® into one of the highly competitive diabetes market in Brazil. Created the Brazilian strategy for OneTouch Select Plus Flex platform – new meter that, due to local ISO requirements, substituted the whole local/Br portfolio in a short period of time (2019, 2nd semester), increasing SPF sales in about 755% with the new marketing and trade marketing strategy implementation.  Consistent delivered business results, strongly overachieving financial and non-financial targets and turned around businesses with growth and profitability improvement - > 17% growth; increased ~ 18% of GP; accelerating the new ISO meter technology. Robust knowledge in brand, digital and social media platforms management, business intelligence, business analytics, P&L, channel strategy, developing recognized projects in the market – first Instagram for OneTouch® worldwide, Diabetes Contato loyalty program and OT Reveal App launchings in top 5 LA countries. Experience in managing trade marketing involving business strategies, digital/e-commerce initiatives, training, development of POS materials and client launch events. Critical vision seeking optimization of SEO campaigns linked to the best way to build website pages to maximize the end result of search campaigns.  Development of high-performance digital campaigns (ex: App Install using AppsFlyer / SDK), with outstanding results. + Regional Marketing Manager responsibilities (as below) Show less

 Led pipeline in L.A. countries: market research and marketing campaign development for product launches (OT Select Simple 2013 / OT Select Plus Flex 2017 / Ultra Plus Flex 2018). Significant contribution to global marketing team, ensuring that regional / local needs are taken into account. Create and Develop the Diabetes Contact Loyalty and Education Programs (Brazil, Mexico, Colombia and The Dominican Rep) - with 260K participants. Responsible for the… Show more  Led pipeline in L.A. countries: market research and marketing campaign development for product launches (OT Select Simple 2013 / OT Select Plus Flex 2017 / Ultra Plus Flex 2018). Significant contribution to global marketing team, ensuring that regional / local needs are taken into account. Create and Develop the Diabetes Contact Loyalty and Education Programs (Brazil, Mexico, Colombia and The Dominican Rep) - with 260K participants. Responsible for the strategy/communication of OneTouch® on social media pages (FB / IG), YouTube and Google for Brazil and Latin America (+ 455K followers). Led the launch of the OneTouch® Reveal (BR / LA) app - over 200K downloads in 1st year. Report directly to the Managing Director responsible for LifeScan / Onetouch Latin America and Brazil. Show less

 Marketing and Trade Marketing strategic planning leadership strongly commitment to execution/result: + 33% CAGR (FY 2011-13).  Extensive experience in new product development and launch, from insight to innovation, on/offline communication, financial viability and P&L management (Select Plus Launching – 3,7% mkt share 2nd year). . Leadership of intercompany initiatives (with Janssen-Cilag) in developing medical communication, defining key messages, sales force training and… Show more  Marketing and Trade Marketing strategic planning leadership strongly commitment to execution/result: + 33% CAGR (FY 2011-13).  Extensive experience in new product development and launch, from insight to innovation, on/offline communication, financial viability and P&L management (Select Plus Launching – 3,7% mkt share 2nd year). . Leadership of intercompany initiatives (with Janssen-Cilag) in developing medical communication, defining key messages, sales force training and conducting KOL boards (+ 14% p.p of prescription share 2 years). Strong and Consistent Trade Marketing plan activation – top 10 Pharrna Key Accounts – leading the promotional team with 18 Diabetes Advisors (+16,5% growth Cat 1, 2 and 3 visited POS – 2013 FY) Show less

 Designed strategies and marketing actions for the OTX product line, with focus on fever and pain relievers: Alivium, Nasaleze and Pratium. Developed medical advertising pieces and trade marketing.  Was responsible for pediatric Alivium results, achieving leading position in prescription (39%) and sales (29%) in the pediatric fever relief segment in 2010.  Leadership in the launch of “Pratium”, achieving 3.1% MS in sales/IMS-PMB, and 5.3% in prescriptions (Close-up) in the… Show more  Designed strategies and marketing actions for the OTX product line, with focus on fever and pain relievers: Alivium, Nasaleze and Pratium. Developed medical advertising pieces and trade marketing.  Was responsible for pediatric Alivium results, achieving leading position in prescription (39%) and sales (29%) in the pediatric fever relief segment in 2010.  Leadership in the launch of “Pratium”, achieving 3.1% MS in sales/IMS-PMB, and 5.3% in prescriptions (Close-up) in the segment of liquid fever reducers. Show less

 Was responsible for the actions regarding pre-marketing and launch of Natrecor - a product acting on acute decompensated congestive heart failure - for both private and public sectors.  Structuring and start of the consignment format of operation for Natrecor in private hospitals. This was a benchmark for negotiations in the business. Monitored, alongside with Janssen medical area in Brazil, part of the global scientific study ADHERE, encompassing 21 countries worldwide.

 Developed the marketing plan including its execution, always aiming to renew and recycle the Tylenol brand (annual budget over R $ 10MM / 2007). Achieved consistent growth of Tylenol over the years, with annual sales fluctuating among the top 3 brands in the entire pharmaceutical market (R $ 174MM in 2007, IMS / PMB). Pipeline: developed (together with R&D) and launch of 5 skus / Tylenol Line extension aiming to make the brand less vulnerable to generics (Tylenol 500mg /… Show more  Developed the marketing plan including its execution, always aiming to renew and recycle the Tylenol brand (annual budget over R $ 10MM / 2007). Achieved consistent growth of Tylenol over the years, with annual sales fluctuating among the top 3 brands in the entire pharmaceutical market (R $ 174MM in 2007, IMS / PMB). Pipeline: developed (together with R&D) and launch of 5 skus / Tylenol Line extension aiming to make the brand less vulnerable to generics (Tylenol 500mg / Chewable / PM / Sinus / Bebe with syringe) Strong relationship with leading medical opinion leaders in the painkiller market (absolute prescription leadership among painkillers and, for 2 consecutive years, the most prescribed brand in the entire Pharmaceutical Market - 2006/7). Actively participated in the construction and development of the Trade Mkt Team (2002), involving sales team, merchandising and commercial strategies (March/07 Tylenol obtained the largest monthly sales in the entire pharmaceutical Market history). Worked in the field as a representative for 8 months - Primary Care line------------------------------- Responsible for the launch of Mylicon (leading brand in the US antigen market) Launched a consistent strategy for Mkt Prof. Achieving the following results: 3rd best-selling brand within 10 months of launch. Implemented strong medical promotion and aggressive trade strategy / Trade Mkt for rapid product distribution. Show less

 Directly responsible for the release of Band-Aid Aquablock (Print, TV and Internet), Tom & Jerry and Harry Potter. Conducted a study of the local production project for all Latin America (achieving cost reduction of around 23%). Executed actions with the Trade Mkt / Sales team (exhibition, discounts and contests with Eq. Trade Mkt).