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Eduardo Sá is listed as New Business Manager at dose certa, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Eduardo Sá.
Eduardo Sá previously worked as Senior Brand Manager - Franquia Respiratória at Aché Laboratórios Farmacêuticos and Marketing and Sales Head at SafePill at Safepill. Eduardo Sá holds Master Of Business Administration - Mba, Digital Marketing from Fundação Getulio Vargas.
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Senior Marketing and Product Manager Development of marketing strategies and launch of brands and products in Pharma, Healthcare and Consumer segments. Career developed in Marketing through multinational companies in the Pharmaceutical industry, with focus on OTC, OTX products and RX medicine. Product development and launch, encompassing insights and innovation communication. Leadership of initiatives for developing communication between companies and health professionals, establishing key-messages, training sales force and coordinating boards with KOL and multidisciplinary teams - R&D, Sales, Trade Marketing and Supply. Management of P&L, budget and financial feasibility study. Experience in managing trade marketing, including commercial strategies, training, development of POS materials and launching events. Branding, social media platforms (FB, IG and YT), market intelligence and sales channel strategy. Development of high-performance digital campaigns - App Install using AppsFlyer/SDK. Development of the loyalty program “OneTouch® Diabetes Contato” and launch of OT Reveal app in key Latin American countries (reaching 260,000 and 290,000 patients, respectively). Optimization of SEO campaigns, linking the best website design to maximize search results. High-performance team leading, with focus on results and professional development
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São Paulo, Brasil
Responsável por novos negócios e iniciativas de geração de demanda B2B2C Desenvolvimento de estratégias envolvendo Indústria Farmacêutica, Autogestão em Saúde, Plano de Saúde, Home Care e empresas de Programa de Benefícios em Medicamentos (PBM).
São Paulo, Brasil
Responsável pelos principais produtos da franquia respiratória Aché, com forte participação no mercado e faturamento anual total superior a R$450M - Busonid Nasal/Oral, Prelone, Novamox/Novocilin, Decadron e Livepax.Forte e próximo trabalho com equipe de representantes/promoção médica e time comercial - responsável pela estratégia e plano de ação com.
São Paulo, Brasil
Marketing Head at SafePill (www.safepil.com.br)– your medication, sorted and delivered. SafePill, a health StartUp company incubated by eretz.bio/Albert Einstein Hospital (Startup Incubator).Responsible for creating and structuring SafePill's entire Demand Generation strategy. Developing an all encompassing 360º marketing approach, involving Health Care.
Led the project that transferred LifeScan business in the Brazilian market, from Johnson & Johnson Brasil to Salus distributor, Pátria Investment group, leading online and offline marketing, sales and demand generation initiatives. Provided support to Latin American countries in operations regarding marketing, supply, finance and regulatory, ensuring.
Responsible for the OneTouch brand strategy and management in Latin America / Brazil, managing the marketing, trade-marketing and Market Intelligence teams, achieving ~ 272% growth in Sell Out over 5 years. Developed Brazil Strategy and guarantee execution for the challenger brand OneTouch® into one of the highly competitive diabetes market in Brazil..
Led pipeline in L.A. countries: market research and marketing campaign development for product launches (OT Select Simple 2013 / OT Select Plus Flex 2017 / Ultra Plus Flex 2018). Significant contribution to global marketing team, ensuring that regional / local needs are taken into account. Create and Develop the Diabetes Contact Loyalty and Education.
Marketing and Trade Marketing strategic planning leadership strongly commitment to execution/result: + 33% CAGR (FY 2011-13). Extensive experience in new product development and launch, from insight to innovation, on/offline communication, financial viability and P&L management (Select Plus Launching – 3,7% mkt share 2nd year).. Leadership of.
Designed strategies and marketing actions for the OTX product line, with focus on fever and pain relievers: Alivium, Nasaleze and Pratium. Developed medical advertising pieces and trade marketing. Was responsible for pediatric Alivium results, achieving leading position in prescription (39%) and sales (29%) in the pediatric fever relief segment in.
Was responsible for the actions regarding pre-marketing and launch of Natrecor - a product acting on acute decompensated congestive heart failure - for both private and public sectors. Structuring and start of the consignment format of operation for Natrecor in private hospitals. This was a benchmark for negotiations in the business. Monitored.
Developed the marketing plan including its execution, always aiming to renew and recycle the Tylenol brand (annual budget over R $ 10MM / 2007). Achieved consistent growth of Tylenol over the years, with annual sales fluctuating among the top 3 brands in the entire pharmaceutical market (R $ 174MM in 2007, IMS / PMB). Pipeline: developed (together with.
Directly responsible for the release of Band-Aid Aquablock (Print, TV and Internet), Tom & Jerry and Harry Potter. Conducted a study of the local production project for all Latin America (achieving cost reduction of around 23%). Executed actions with the Trade Mkt / Sales team (exhibition, discounts and contests with Eq. Trade Mkt).
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Eduardo Sá works for dose certa.
Eduardo Sá is listed as New Business Manager at dose certa.
Eduardo Sá is based in São Paulo, São Paulo, Brazil while working with dose certa.
Eduardo Sá has worked for Dose Certa, Aché Laboratórios Farmacêuticos, Safepill, Lifescan Brasil E.D.P.D - (Division Acquired From J&J), and Johnson & Johnson.
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Eduardo Sá holds Master Of Business Administration - Mba, Digital Marketing from Fundação Getulio Vargas.
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