Led branch success by implementing a strong sales culture and drive to achieve. Rebuilt relationships with the Brattleboro Small Business community by leveraging PPP and client relationships, Collaborated with Retail and Small Business leadership to develop target industries for Vermont for 2022 and led Skill-Builder trainings on Business Financials with Branch Manager Team.• Consistently executed on outreach and brand building strategies to grow branch small business footprint.• Consistently exceeded growth and acquisition targets• Provided support for Teammates as Small Business leader in Vermont. Collaborated with other branches on outreach and strategies.• Redesigned Branch Pipeline Tracking process and systems.

Executed cross-functional project plans coordinating multiple departments to ensure promotional materials were communicated and delivered to field sales managers on-time and within budget. Developed and executed comprehensive promotional plans for U.S. and Canadian markets. Collaborated with executive lead team members including CEO, COO, CMO, and EVP of sales to fine-tune promotional strategy and tactics and ensure full alignment prior to execution. Led commercialization strategies for new product launches to achieve maximum market penetration. Drove consumer demand by integrating national trade marketing, in-store marketing collateral, and purchase deals to create “surround sound” packages for partner retailers. Collaborated with field sales team to enhance top retailer promotions with digital marketing programs to drive consumers into stores. Managed team of coordinators to ensure successful implementation of all aspects of promotions.

Directed sales initiatives across Canadian market, including national promotions and marketing executions, new product launches, retailer expansions, and top account negotiations. Managed team of field account managers, key account managers, and back office support staff to deliver Canadian business on day to day basis. Oversaw quarterly P&L performance by driving sales as well as managing marketing and promotional budgets, discount levels, and coupon activity to maximize ROI. Represented company at major tradeshows and summits nationwide, and served as leadership face of company to retailers throughout Canada.

Served on six-member team tasked with launching company’s Canadian business in 2012. Designed and executed national and top account promotional programs to incentivize buy-in and sell-through. Collaborated with top accounts to implement successful product, price, placement, and promotional strategies. Developed and implemented procedures and structures to manage projections, budgets, retail pricing, and communication to ensure success of newly-launched Canadian Business.

Managed all corporate meetings, trade shows, and other events. Coordinated all flight bookings, accommodations, meal reservations, etc. for staff and customers attending events. Managed national meetings and trade show logistics on site ensuring all materials were received and returned undamaged. Located and contracted with suitable venues for all major events.

Taught Ski lessons of all abilities to private customers and and groups of up to 20 students while delivering excellent customer service across the resort.

Managed up to 15 staff and 100 customers per day. Oversaw quality control, training, and reporting to senior management. Re-designed student-to-customer lesson ratios 10:1 to provide higher quality lessons. Developed paperwork system to remove bottlenecks in getting customers to their lessons.

Formerly Known as General Tours Inc. Designed and contracted for international leisure travel packages (sold to travel agents and directly to consumers). Oversaw competitive analysis around industry to develop products that met and exceeded consumer expectations, and negotiated with suppliers to achieve acceptable price point for tour packages. Trained and coordinated staff of up to six employees to execute tours for customers, ensuring customer satisfaction and repeat business.

Executed tour packages for customers, including booking hotels and flights, setting up tour guides and transportation, and managing travel emergencies as needed. Maintained frequent, direct contact with customers to ensure trips met expectations. Migrated operations process from fax/paper-based system to email/digital system, increasing operational efficiency significantly.