Edward Vonk Email and Phone Number

Responsible for all the components of marketing, setting up and realizing the marketing policy and the strategic marketing plan.Results achieved i.a.:• New house style Banken Champignons Group• (Marketing) strategy 2016, 2020, 2026 – excellence in customer intimacy• Embedding marketing in the Organization• Implementing a MIS (Marketing Information System)• New product development, ‘Mushrooms to combine’ (nominated for the Fruit Logistica Award 2013), ‘World Stuffings’, ‘Champburger’ (vegetarian burger made with 80% mushrooms), Vitamin-D mushrooms, Pulled mushrooms, Shawarma mushroom range.

Realization of the objectives of the result areas Category Development, Trade Communications, In-store Communication, Trade Business Intelligence and Introduction Support for the unit Trade Marketing Juices. In this position I headed 3 Trade marketeers.Results achieved i.a.:• Category Vision - implemented for refrigerated and non-refrigerated fruit drinks• Improved sales and market share by promotion displays programs• Analysis and presentation of a cluster segmentation at C1000

Responsible for the accounts Albert Heijn and Trade Service Netherlands (1999 – 2000 C1000 and Plus). Fact based account management of the categories Juices and fruitdrinks, coffee enrichters and long-life dairy.Results achieved i.a.:• Continues improvement through ECR (Efficient Consumer Response)• Arranged co-maker ship logistics with Albert Heijn (forecast modeling)• Category management project with Albert Heijn, which resulted in additional sales for Albert Heijn as Riedel Drinks.

Responsible for the Back Office of the sales department which supports the sales organization in order to realize sales in all distribution channels. Management position (7 FTEs).Results achieved i.a.:• Setting up a database for effective promotions• Setting up E-commerce • Reorganization of the order desk• Setting up a Sales planning & forecasting department• Implementation of a Management Information System