Edward Gold Email & Phone Number

Chicago, Il, Us

Greater Miami Area, Fl, Us

• As Interim CMO for Flooring Express, increased lead volume by 5-7% through CRO analysis and implementation. Led RFP process for new website design and performance media partners.• Paid Media Consultant for Phillip Morris International, initiating discussions and securing new media partnerships for sensitive category market leader.• Head of Marketing for Illini Guardians, first NIL Collective for the U. of Illinois. Established ongoing new member subscription model. Created and implemented activities for Illini student-athlete participation.• Led marketing assessments for PE firms, both pre-acquisition and to recommend new growth opportunities for multi-location and ecommerce businesses.Dynamic team of high-performing independent thinkers, each a veteran in specific verticals of expertise, bringing knowledge to drive meaningful transformations across 5 expertise pillars - Branding, Marketing, Experience, Commerce and Sales.Go beyond growth. Ignite transformation.As Chameleons, we are transformation experts who immerse and embed into your business, bringing leadership, execution, and team recruitment that energize change from within.Chameleons blend in, so you stand out.

Chicago, Illinois, Us

• Consult with client and/or agency leadership to confront media and marketing related issues.• Led new media measurement efforts for multiple agency clients in the automotive category.• Developed in-house programmatic media buying division, for small business targeted traditional media firm.Creative marketing consultancy offering strategic marketing, advertising and media expertise across broad based and niche integrated initiatives, helping brands and businesses solve complex problems.

• Launched esports and gaming agency start-up, capitalizing on rapidly changing 18-34 media usage patterns.• Created innovative marketing and activation programs synergistic with brands’ overall KPIs, including largest women’s esports event, the Tampax Gaming Fest for P&G.Full-service gaming agency that develops custom sponsorships delivering impactful results at scale to ensure positive business outcomes within the highly engaged gaming and esports communities.

Bloomington, Illinois, Us

• Recruited to create and lead State Farm's combined media and sponsorship teams while facing competitors with double or triple the media budget.• Collaborated with creative teams to drive consistent 2-3% category growth for #1 insurance brand in the US.• Overhauled entire advertising agency compensation structure, driving estimated 25% savings.• Developed and implemented camera visible sports sponsorship strategy, including creation of the iconic behind-the-backboard signage, that delivered +800% value vs. investment.• Orchestrated nearly $1B media/marketing budget across traditional and performance media, direct marketing, lead generation, social media and sponsorship strategy.• Implemented content marketing efforts across branded TV programming, digital marketing partnerships and social media extension.• Drove specific KPI-focused plans across general market and multi-cultural audiences to maintain leadership to key segments.• Established State Farm as the leading non-endemic brand in the burgeoning Esports marketplace."I have worked directly with Ed for over 10 years. His skill set is unique in that he has both marketing and media expertise in all phases of brand management. In addition, Ed understands all facets of sports marketing and is recognized as a visionary for his work across the sports landscape. Ed is passionate, bright and is focused on success." - Rand Harbert, EVP, Chief Marketing & Agency Officer, State Farm

Bloomington, Illinois, Us

Bloomington, Illinois, Us