Julie is a brand, campaign, and marketing operations strategist with nearly two decades of experience. Julie’s nature is to lead with empathy, seek answers, collect information about why people do what they do, and follow with swift action.Motivated by the power of the answer to ‘Why?’ Julie distills information to identify key strategic insights, allowing for connections to be made between the consumer and brand offering. For Julie, it is that moment that becomes the basis from which all creative opportunities and solutions are born. Utilizing these insights, Julie provides strategic roadmaps and inspiring briefings, ensuring every touchpoint within the brand’s ecosystem is optimally activated and teams are motivated to do great work.In addition to her role as Brand Strategist, Julie manages project teams as both account lead and oversight, creating marketing processes for brands building in-house capabilities, including training and mentorship to ensure retention. Julie’s most recent role was as Interim VP of Brand at Polaroid, leading a 12-month brand and product positioning initiative, and the resulting campaign, retail, and marketing process, to include staffing. Additionally, throughout Julie’s agency and consulting career, she has provided brand positioning, campaign and experience strategy, team leadership, and marketing process to brand such as Bugaboo, Vera Bradley, The Miami HEAT, Carnival Cruise Lines, Chrysler/ Fiat, VISIT Florida, Ideal Image, Jungle Island, Burger King, Backyard Discovery, and Step2
Listed skills include Simmons, Mri, Autocad, Powerpoint, and 16 others.