Edward Hoffman Email and Phone Number
Edward Hoffman work email
- Valid
- Valid
- Valid
- Valid
Edward Hoffman personal email
Edward Hoffman phone numbers
I'm an experienced marketing executive who builds brands and grows their business through omni-channel communications. I offer deep expertise from every channel of the food industry -- agriculture, CPG, foodservice and ingredient. I bring an exceptional client centric approach to my work that is business-minded and ROI-driven. I identify core business drivers and manage strategy from concept to execution, leveraging top-tier execution and story-telling strengths. I tackle complex marketing challenges head-on, driving positive business results, such as brand awareness, share of voice and sales. I am an exceptional developer of teams, with constant focus on empowering and developing staff. Specialties: Marketing Strategy, Product Development & Management, Budget Management, Digital Marketing, Customer Engagement, Direct-to-Consumer (D2C), Business-to-Business (B2B), Marketing Campaigns, Social Media, Innovation Management, New Product Introduction, Lead Generation, Strategic Partnerships, Executive Leadership, Strategic Alliances, Brand Marketing, Integrated Marketing & Advertising
-
Head Of Global Marketing And CommunicationsAmerican Egg BoardWest Hollywood, Ca, Us -
Head Of Global Marketing & CommunicationsAmerican Egg Board Mar 2023 - PresentChicago, Il, UsThe American Egg Board’s mission is to increase demand for eggs and egg products through research, education and promotion. In my role, I oversee global marketing and communications for the U.S. eggs industry to drive demand for eggs both domestically and overseas.
-
Adjunct ProfessorCalifornia State University, Northridge Dec 2022 - PresentNorthridge, Ca, UsI teach Introduction to Public Relations in the Journalism Department. It's a core course for undergraduates focused on the Public Relations track within the Journalism major, and required learning for most advanced PR classes. -
Head Of Communications (Fractional)Upcycled Foods, Inc. (Up, Inc.) Jun 2021 - Present -
Ceo + FounderThe Varick Group Llc Sep 2006 - PresentEvery organization has a story to tell. A story with the potential to explain its reason for being, differentiate from competitors and most urgently, connect with stakeholders. I collaborate with clients to discover, articulate and share their stories, which build brands, drive business and have a positive impact on our food system.I started this firm in 2006 with a simple vision -- to empower food brands and thought leaders connect with consumers and food professionals in meaningful ways. After several years, I returned to the agency world to deepen my food industry subject matter expertise and broaden my communications experience. I worked with a diverse range of global and emerging clients that has collectively strengthened and enriched my ability to help new clients. Today, the purpose of my work remains unchanged, but my focus and approach have sharpened. I take-on two or three client relationships at a time, all of whom are actively engaged with improving our compromised food system. Clients receive hands-on and seasoned counsel, dedicated support and a personal commitment to help them achieve their goals.For clients who require additional marketing services or expertise, The Varick Group offers a network of agencies, specialized consultancies and industry experts to find the best partners. -
Senior Vice PresidentPadilla May 2015 - Jan 2020Minneapolis, Mn, UsImplemented strategies, proving instrumental in growing revenue from $6M (2015) to $7.5M (2020). Charted strategic pivot that increased year-over-year revenue projections, expanded capabilities by adding 6 additional team members and attained recognition as one of the firm’s most profitable sectors. Introduced more rigor and discipline surrounding financial management and staff utilization. Increased sales volume by 7% by executing year-long integrated marketing program with largest client, U.S. Highbush Blueberry Council. Launched nearly 30 new menu items at various restaurants, driving awareness and volume for U.S. Highbush Blueberry Council through programs targeting chefs at national and regional organizations. Grew U.S. consumer avocado consumption by double-digits with integrated communications plan based on ground-breaking nutrition science. Created first-ever omni-channel marketing strategies for clients, expanding into direct-to-consumer and grocery delivery, leveraging traditional programming and digital shelf optimization tactics. Served on Agency Leadership Team, accountable for planning, implementation, and operationalization of firm-wide policies and initiatives. -
Executive Vice PresidentPorter Novelli Mar 2009 - May 2015New York, Ny, UsDelivered significant positive results for main client, Almond Board of California. • Rebuilt entire $1.5M foodservice program from ground up to effectively target chefs, rapidly increasing menu items on restaurant chain menus; tripled number of chefs engaging on menu development efforts. • Secured 1B+ targeted impressions in global consumer media coverage and trade media placements via integrated communications plan promoting new research stating lower caloric intake from almonds. • Grew amount of programming by 20% through increased program efficiencies for 3 European countries by creating a program tool kit providing design standards, messaging, and tactics. • Achieved #1 nut in new product introduction for six consecutive years. • Spearheaded effort to develop proprietary measurement program implemented across all markets; established protocol to comparatively assess program performance across all countries that sharpened budget allocation adjustments for Asian markets. Overhauled communications program for Kyowa Hakko, creating earned and paid program; increased results by 200% and quadrupled budget to $1.5M in 2015. Created $2M business development pipeline of new accounts and organic work from 2013 to 2015; 60% converted to agency revenue with the majority sustained in subsequent fiscal years. -
Client DirectorLandor Associates Oct 2005 - Jun 2006Managed Frito-Lay North America client budget of $5M with staff of 10. Launched Doritos brand identity and packaging, increasing sales 20% versus prior year.
-
Vice President/Group ManagerKetchum May 1998 - Sep 2005New York City, New York, UsSecured 6M media impressions within 3 weeks through creation of consumer media relations program as part of launch of Pepperidge Farms new line of 100% whole grain bread products. Developed ground-breaking campaign for Kikkoman, Inc. targeting chefs that increased marketing to 73% after years of stagnation.Successfully overhauled competitive brand positioning to support business growth for clients, including Dixie Foodservice, J.R. Simplot Co., and Conagra Foods. -
ConsultantDel Monte Foods Nov 1997 - Apr 1998Orrville, Oh, UsMy responsibilities included product management for the entire foodservice product line, integration of newly acquired Contadina brand and marketing communications. -
Senior Research AnalystTechnomic, Inc. 1994 - 1997Chicago, Illinois, UsMy responsibilities included primary research for a wide range of foodservice manufactuers, chain restaurant operators and ingredient suppliers. Activities included survey design, qualitative and quantitative research and analysis/report preparation.
Edward Hoffman Skills
Edward Hoffman Education Details
-
Augustana CollegeCommunications -
Omnicom University Advanced Management Program
-
Harvard Extension SchoolSustainable Food Systems
Frequently Asked Questions about Edward Hoffman
What company does Edward Hoffman work for?
Edward Hoffman works for American Egg Board
What is Edward Hoffman's role at the current company?
Edward Hoffman's current role is Head of Global Marketing and Communications.
What is Edward Hoffman's email address?
Edward Hoffman's email address is ed****@****aco.com
What is Edward Hoffman's direct phone number?
Edward Hoffman's direct phone number is +161245*****
What schools did Edward Hoffman attend?
Edward Hoffman attended Augustana College, Omnicom University Advanced Management Program, Harvard Extension School.
What are some of Edward Hoffman's interests?
Edward Hoffman has interest in Civil Rights And Social Action, Environment, Animal Welfare, Arts And Culture, Health.
What skills is Edward Hoffman known for?
Edward Hoffman has skills like Integrated Marketing, Marketing Communications, Corporate Communications, Public Relations, Strategic Communications, Food Service, Marketing Strategy, Management, Marketing, Strategy, Media Relations, Hospitality.
Who are Edward Hoffman's colleagues?
Edward Hoffman's colleagues are Ashley Armano, Michael Koenigs, Mickey Rubin, Phd, Nicole Postin, Andrea Chan, John Gallagher, Erica Mirth.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial