Brittney Edwards Email & Phone Number

• Responsible for all aspects of the sponsorships program, including: building and selling packages, negotiating and executing agreements, invoicing and financials, and asset tracking
• Actively sourcing and securing sponsorships for company-owned properties including annual conferences, traveling trade shows, and a new OTT platform: The First Responders Network
• Work with internal teams to: develop and execute new activation assets, identity and grow current product partners through sponsorship opportunities, and establish benchmark performance plan based on quantitative and.

• Developed custom sponsorship programs using Topgolf commercial assets that aligned with client objectives, enhanced the guest experience, and generated revenue
• Engaged with clients, prospects, and internal departments to not only fulfill contractual obligations, but devised strategic solutions to meet partner KPIs
• Led a team to build and maintain relationships with clients and agency partners for nearly 40 national, regional and local accounts
• Managed and executed global partner activations across both the Topgolf and World Golf Tour platforms: Onsite at 60+ venues and digitally through the #1 online free golf game
• Leveraged data and reporting to track all activity related to partners including inventory, asset delivery, and financials for proof of performance and recapping
• Crafted stories for renewals around key business metrics including venue traffic, marketing databases, revenue, and the guest experience

Dallas/Fort Worth Area

• Delegates program responsibilities among assigned resources and provides oversight through the life of various sponsorship and activation projects including budget, scope and team management
• Provides clear direction, communication and key project planning documents to direct reports and cross-functional integrated teams
• A forward thinker who takes time to listen to the client to identify and elevate experiences to achieve brand objectives
• Multi-tasks across projects and clients with keen attention to detail
• Skilled in all aspects of event production – From initial concept stages through the creation of an onsite experience, ensuring consumer experiences match the look and feel of approved plans
• Provides training and mentoring to all direct reports to encourage personal growth, development, and accountability

• Managed the planning and execution of brand engagements focusing on local market retail, corporate initiatives and employee engagements, team hospitality, and nationwide tours
• Oversaw projects from initial concepting and strategy though final execution and recapping for corporate sponsorships, including: College Football, The Cotton Bowl, Red River Showdown, ESPN College GameDay, NCAA March.
• Executed logistically sound activations, identifying areas of concerns and potential issues on the front end in order to establish effective backup plans and solid solutions
• Provided leadership to direct reports and cross functional teams involved on various projects
• Established clear processes, procedures and communication with all internal teams and vendors

Dallas/Fort Worth Area

• Plan, execute, and finalize projects according to strict deadlines and within budget
• Source venues, vendors and independent contractors, prepare and deliver contracts, and confirm all details of the activation
• Project Manager for a host of events ranging from one-day activations, week-long, multi-location events and experiential tours
• Supports overall efforts to build business and reach revenue goals

• Managed a 15-week experiential tour for a beverage brand’s sponsorship of ESPN’s College GameDay
• Activated a series of events on college campuses creating hype, sampling and giving away passes to a VIP viewing section for the weekly live broadcast
• Handled tie-ins with partner brands in the video game and restaurant industries

• Managed a 22-week experiential tour for the launch of a new beverage
• Activated at college campuses, retail locations and large events, distributing over 14k samples per week
• Identified market influencers and reached out to target demographics through grassroots marketing

• Managed day-to-day operations, staff and logistics for high-profile PR and sampling campaigns for clients in the food, beverage, automotive and publishing industries
• Co-managed national tours, sponsorships and one-off promotions
• Fostered relationships with clients in the field and established consumer dialogue through direct interaction and social networking
• Responsible for creating buzz through Instagram, Foursquare, Facebook and Twitter, generating over 1 million impressions during a single campaign
• Developed and implemented consumer data collection and tracking programs, resulting in a consumer direct redemption program with a 92% redemption rate
• Other duties included training and managing local brand ambassadors, organizing tour assets, managing budget and resources, event pre-promotion, post-event reporting and other tour logistics

• Managed promotional events for various clients in markets across the country
• Activations ranged from product demos and sampling to street teams and data collection

Madison, WI

• Analyzed and improved the Travel Green Wisconsin program – Devised a new position and strategy to increase awareness and participation in the program

Madison, WI

• Demonstrated the capacity to provide comprehensive support for executive-level staff

Madison, WI

• Chief responsibilities included scheduling and operations of Lieutenant Governor Barbara Lawton's agenda and activities during the 2006 Governor’s Race