• Conducted 5 focus groups to gather consumer opinion on the new products and presented the recommendations to the management to formulate an accurate marketing strategy.• Collaborated with senior management in drafting business proposals and presenting sales pitches which increased the client base by 12%. • Organized and presented at events to introduce new products to potential clients, investors and increase brand awareness.• Worked with a team of 4 sales executives in cold call and email outreach programs and reached out to 200 potential clients. • Proposed ideal target segments and pricing strategies to target their specific products by leveraging the data gathered from questionnaires and field trials.

• Analysed the consumer segments and sales demand to rearrange the floor plan that increased the range of products which lead to a 15% increase in sales• Maintained end of day finances, sales reports, and product orders

Worked in a team of 6 to conduct market research on competitors and analyze their business models and pricing strategy to create a new USP for Huggity's new service

• Worked on email marketing campaign strategies to increase lead generation by 5% year over year.• Created buyer's personas to tailor our approach to existing and new customers to create more qualified leads and documented the data into the CRM system.• Experimented proactively with emailing to C-level executives that generated 18 new prospects and indirectly helped the business development team jump to a 2.2% conversion rate that year.• Utilized the information from operations on new equipment and products to match existing clients which resulted in higher customer retention and ARR.• Participated in trade shows and business events to market our brand, and product offerings and gain contacts to further the CRM database.• Coordinated with the marketing team through weekly feedback and participated in their brainstorming sessions to improve our outreach campaign.