Edwin Benjamin Sagayaraj Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Chennai, Tamil Nadu, India

• Conducted 5 focus groups to gather consumer opinion on the new products and presented the recommendations to the management to formulate an accurate marketing strategy.
• Collaborated with senior management in drafting business proposals and presenting sales pitches which increased the client base by 12%.
• Organized and presented at events to introduce new products to potential clients, investors and increase brand awareness.
• Worked with a team of 4 sales executives in cold call and email outreach programs and reached out to 200 potential clients.
• Proposed ideal target segments and pricing strategies to target their specific products by leveraging the data gathered from questionnaires and field trials.

Dublin, County Dublin, Ireland

• Analysed the consumer segments and sales demand to rearrange the floor plan that increased the range of products which lead to a 15% increase in sales
• Maintained end of day finances, sales reports, and product orders

County Dublin, Ireland

County Dublin, Ireland

Worked in a team of 6 to conduct market research on competitors and analyze their business models and pricing strategy to create a new USP for Huggity's new service

Chennai, Tamil Nadu, India

• Worked on email marketing campaign strategies to increase lead generation by 5% year over year.
• Created buyer's personas to tailor our approach to existing and new customers to create more qualified leads and documented the data into the CRM system.
• Experimented proactively with emailing to C-level executives that generated 18 new prospects and indirectly helped the business development team jump to a 2.2% conversion rate that year.
• Utilized the information from operations on new equipment and products to match existing clients which resulted in higher customer retention and ARR.
• Participated in trade shows and business events to market our brand, and product offerings and gain contacts to further the CRM database.
• Coordinated with the marketing team through weekly feedback and participated in their brainstorming sessions to improve our outreach campaign.

Master'S Degree, Management (Business), Second Class Honours Grade 1

Bachelor'S Degree, Mechanical Engineering, First Class

Activities and Societies: Rashtriya Life Saving Society -AWLC, Vistara foundation, swim coach, Life saver, Basketball,