Edwin D. Email & Phone Number

California, United States

San Francisco Bay Area

As Co-Founder of Courier, I returned at the request of the CEO to steer the vision of the company and improve the product. The goal was to set the company on a healthy path. • Created new processes for product development where we used Linear and other small tools to improve flexibility and accountability. • Designed and helped implement a new Design System called Heron. Worked 6 months converting our entire app to this new system. Using a card system to tag projects, and internally using a new dark mode to quickly see what was untouched by the new DS, this improved the app's performance by 75%... there was so much bloat. • Reorganized all modules of the app for better navigation. Many elements had to be moved.• Redesigned and rebuilt our automations workflow. A 3-month project which led to a huge spike in usage. In 1 month of release, usage went from 7 invocations per second to 15. Users felt the new automations were user-friendly and less intimidating. • Designed a debugger tool for automations workflows so users can find any problems when sending test events before hooking up to production. This initiative was designed in a way it could be embedded into a new planned log experience. • Designed the new billing dashboard and worked closely on new pricing. • Worked on our new branding. Designed, coded, and added all the content (including all asset creation) for the website in 4 weeks :/ This was to help launch our rebrand, and also included redoing our login pages. • Designed analytics for all assets, including templates and automations. • Currently redesigning the new template designer and log experience.

San Francisco Bay Area

Joined because I always wanted to work with massive scalable data and a large user base. I learned how to design across the family of apps, which involved countless departments. These included constant meetings with security teams, accessibility, Messenger, FB, IG, and Whatsapp. • Spearheaded cross-functional design initiatives for video and audio calling features within Messenger and Instagram, directly impacting billions of users. Oversaw enhancements to in-call experiences and button optimizations. The focus was on streamlining group call interactions. • Designed and launched a Color Vision Deficiency (CVD) mode for Messenger, enhancing accessibility on a global scale and contributing to a patented innovation. Successfully collaborated with the legal team to secure a patent for this feature. This was the beginning of a broader initiative that would work across the family of apps. • Mentored junior designers in leveraging Figma and its components for effective utilization of Meta Design System (MDS), Facebook Design System (FDS), and Instagram Design System (IGDS). Helped improve their components by properly rebuilding them to scale yet still be flexible.

San Francisco Bay Area

Co-founder of Courier, where I conceptualized the product from scratch, leading product development, and collaborating with engineers daily. From business to design, I handled it all. • Successfully raised money from Matrix Partners and ran through Y Combinator.• Acquired our first customer through Lattice before we had a product, where we worked on ensuring we built a product that solved the industry and their specific needs.• Conceptualized the product after studying the notification and messaging market.• Collaborated with the CEO on the pricing model and second-order revenue potential, adjusting designs to support these models.• Conceptualized and created a Design System, including navigation, interactions, states, patterns, colors, typography, consistency, variables, and React components.• Supported marketing and sales by providing insights and necessary assets.• Worked with engineers on every feature, including walkthroughs, proper handoffs of specifications, and problem-solving during development. Late nights abound.• Had my hands on all the designs, mockups, flows, prototypes, etc.

San Francisco Bay Area

Winmore is a supply chain, logistics, and tender management app. We designed a tool to help large companies like DHL map their processes, communicate with each other, and track workflows through deep analytics. • Played a key role in designing a scalable SaaS platform for the Logistics and Transportation industry, empowering tens of thousands of users at companies like DHL to collaborate through structured workflows. DHL’s implementation facilitated over $20 billion in business operations. • Conceptualized and developed the Unum Design System, ensuring scalability for enterprise users. It utilized a custom record system that mapped to a customer's data structure.• Collaborated with executives and clients worldwide to align buyer and user needs. Actively engaged with top clients like DHL and Conagra through on-site visits, contributing to sales efforts and gathering user requirements. Later, I consulted with Conagra to improve their internal software design foundations. • Led the design of the platform's security and enterprise-sharing solutions for platform admins. Worked daily on all designs, prototypes, icons, illustrations, etc. I love designing and doing the work.

Vienna, Virginia

• Managed usability and design of Eloqua10.• Designed and led features for Inbox, Segmentation, Exec Analytics, and Campaign Manager projects. Learned a lot about data..• Created new concepts and ideas weekly. Beyond fast paced. Loved it.• Collaborated with project managers to implement and improve features.• Participated in JAD sessions and interacted with R&D for project requirements.• Produced sketches, wireframes, prototypes, and hi-res mockups, bla bla, the usual.

Fairfax Va

• Led rebrand at Timberlake, targeting SMB market.• Revamped UI and messaging, achieving a successful acquisition.• Created a new Design System and dozens of templates.• Automated client implementation process, reducing time from 4 week to 1 day.• Collaborated with developers on innovative concepts.• Handled daily client tickets and troubleshooting. Always something to create or fix.• Gained experience in all aspects of a small company.