Emma Webb Email & Phone Number

Sunnyvale, Ca, Us

Leading LinkedIn’s Search and Staffing portfolio.

Sunnyvale, Ca, Us

Leading our Recruiter Growth and Segments PMM team, which is focused on accelerating growth across our core user base, and increasing penetration in high-potential, under-monetized markets.My team is responsible for three products, delivering a combined annual revenue of $1.3B. This includes our B-C SMB recruitment solution (Recruiter Lite), our B-B Search & Staffing recruitment solution (Recruiter Professional Services) and our labour market analytics tool (Talent Insights).Key initiatives include:- Driving the recommendation to materially change our search and staffing product by bundling two existing products into one. This involved collaborating with stakeholders to conduct research, size the opportunity, risks and requirements to build the case & secure leadership approval. - Establishing the long term strategy for our insights product, to maximize existing customer value and evaluate opportunities to expand to users beyond our core base. - Strategic input to our SMB growth strategy, by influencing the direction of our product roadmap, conducting audience needs analyses, identifying growth marketing levers & refining product positioning - Launching a new email integration with our core product, involving partnership with Google and Microsoft, handling highly sensitive data, in a space we had not operated in before and with decision makers & approval processes that were new to. Adoption exceeded targets by 55%. - Deprecating our SMB applicant tracking system (Talent hub) with minimal customer disruption, including migration of high value features to our core portfolio of products.

Sunnyvale, Ca, Us

Led Product Marketing for Talent Insights, a talent intelligence platform that empowers HR teams to make smart workforce and hiring decisions.

Sunnyvale, Ca, Us

- Led Product Marketing for LinkedIn's Talent Insights product, helping deliver 48% YoY growth.- Led the Diversity, Equity & Inclusion (DEI) Solution, managing a team dedicated to helping customers move the needle with DEI initiatives by creating & testing DEI value narratives, refining our product USP, participating in product roadmap decisions, and managing the partnerships required to action our GTM strategy. - Designed LinkedIn's global Advocacy Marketing program; including project managing a CRM-integrated nomination platform, delivering scaled copywriting & translation partnerships to address regional needs, and built processes for internal & external content activation. - Consulted on a recommendation to shift Marketing from product-driven to solution-selling model- Worked with the Pricing team to deliver GTM for our annual price increase

Sunnyvale, Ca, Us

Global Field Transformation Lead for LinkedIn's talent solutions products, working within the Competitive strategy & Launch Acceleration team. Responsible for redesigning the Talent Solutions Internal GTM strategy. This involved... 1. Partnering with cross-functional players (Product, Sales Readiness, Sales Leadership & Customer Marketing) to establish a quarterly product roadmap, with tollgates to validate product launch fidelity 2. Designing a prioritization process to deliver a quarterly field enablement roadmap for our 3k+ sales/customer success employees 3. Mirroring this for our central customer announcement channel - the Quarterly Product Release campaign & webinar. 4. Helping grow the PMM Sales Transformation team, and coordinated the strategy for redesigning product enablement channels by rallying around modern learning principles to simplify UX.Beyond the above, I was heavily involved in our COVID response efforts, helping swiftly identify the needs of customers and the field and partner with a broad cross-functional team to provide solutions for critically impacted industries (healthcare, supply chain, etc) and contract flex options for struggling customers.

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Partnering with clients based in the UK and Ireland to build their global Talent Acquisition strategy, with a tailored approach and strengthened brand. Talent Intelligence is critical to our success; I arm HR & Marketing professionals with the data and insights we need to build their TA strategy, so they are ready for any changes in the global talent landscape.

New York, Ny, Us

A "big 5" global executive search firm:Identifying and assessing board members, CEOs and senior functional leadership through an in-depth cultural assessment and culture fit analysis for the world’s leading healthcare enterprises within Pharmaceuticals, Biotechnology, Medical Devices & Diagnostics and Healthcare Services.

Tarrytown, New York, Us

The world's largest executive search firm. I was a member of the global financial services practice, based in the London office:• Covered capital markets, corporate & investment banking. Also worked in secondary markets sales, structuring, research, trading, and risk. • Client base included banks, insurers, traditional asset managers, brokers, hedge funds, investment funds, and advisory/consulting firms.

London, England, Gb

Researcher and team leader, promoted to run the terrestrial operation in Tanzania:• Management of 20+ individuals.• Budget management, communications, procurement, inventory control and management.• Management of the survey strategy, coordinating project logistics and results analysis and report writing. • Dealing with the neighbouring communities and partners.• Working knowledge of Swahili gained through local interactions.

London, Gb

Waltham, Ma, Us

A technology start-up business, which was working to develop and introduce a cutting edge communications system that will turn NHS hospitals real-time and support a wide range of changes to how patients are moved through hospitals quickly and safely, using modern workflow and communications. • Technical tasks: built contact databases, maintained the sales pipeline, process design, tested recent versions of the application prior to implementation and helped the company prepare for funding rounds etc.• Managed team actions: planned team meetings, ensured key actions were chased and that we hit the key timelines across the lead projects.• Analysed and summarised consumer research results• Planned hospital implementation: provided training materials, sales and marketing support, admin and team support (manning the phones, restocking supplies...).

• Hired by this marketing consultancy in a project support role, working on large scale FMCG and retail projects for a range of international clients. • Supported the team by helping to shape and build the knowledge base for the IP and core research base of the company.

Wetherby, Gb

• Primarily a technical and administrative role, editing various video clips for marketing purposes. • Also involved in market research and helped develop proposals for new target brands and clients.

Certificate Of Completion, Inequality And Labour Markets

Bachelor Of Science (Bsc), Biology, General

As Level And A Level

10 Gcses, Including Maths, English, French, It And Science