Eric B. Eurich ✔ Email & Phone Number

Tennessee, United States

This path affords new FocalPoint Coaches the opportunity to control their income potential and have the flexibility to manage their time as they desire while helping more businesses thrive.

Mid-South

I believe a healthy and vibrant community is built on having successful businesses and organizations. Working with my clients we focus on achieving clarity on their goals and business performance. By customizing my coaching program to be aligned with my client’s needs and unique situation we work through the issues that commonly hold businesses back. Common focus areas include:· Enhancing personal leadership competencies· Improving Top-line and bottom-line Financial performance· Creating high performing teams· Time Optimization· Strategic planning and exit strategy When working with me, my clients benefit from my personal background and business experience combined with the Brian Tracy powered FocalPoint tools and the shared insights of the global FocalPoint coaching network.I would welcome the opportunity to learn more about you, your business goals and the challenges your are facing. Please feel free to contact me at 901.340.9558.

Greater Memphis Area

I began this new entity to explore consulting opportunities in the greater Mid-south area. Through this entity I can leverage my diverse background and passion for assisting agencies and small businesses with the development of Marketing Strategies.Many people over the years have commented on my ability to create a logical path forward to succeed in complex and competitive environments.I would be happy to share my expertise in helping you develop your vision and Marketing Strategies. You can reach me at 901-340-9558.

Memphis, Tn

Senior leadership position reporting to the company President. Built a diverse team accountable for delivering an impactful marketing strategy, development of marketing assets and programs, and maximizing available marketing budget to grow two market leading ServiceMaster brands (ServiceMaster Clean and ServiceMaster Restore) accounting for over $1.5 billion in annual sales. o Developed and implemented an integrated marketing plan to create improved brand awareness and drive sales leads.o Introduced new brand positioning and launched ServiceMaster Restore brand to differentiate key service line and improve customer search experience.o Implemented new on-line marketing system for Franchisee network to facilitate better marketing planning and execution on a local level. System comprises 12 modules including an ad planner, CRM manager, creative asset library, ad builder for customized executions as well as social and digital media components. o Marketing investment has helped drive double digit growth in Revenue and EBITA.o Created Franchisee Advertising Committee to create increased stakeholder engagement in development on marketing strategy and tactics.o Negotiated sponsorship and spokesperson agreements to drive brand awareness and preference.

Houston, Texas Area

Reporting directly to Company President, headed an integrated marketing team focused on delivering impactful tools and programs for our Franchise system.Strategic creation of a relevant, ownable, meaningful and executable Customer Value Proposition.Conducted an advertising agency review to gain enhanced strategy and creative support for our brand.Updated the iconic Jiffy Lube Logo to provide a fresh and relevant image while leveraging exist brand equity.Disciplines include creative, digital and social media, research, promotions, Public Relations, Customer Relationship Marketing and Gift/Payment card assets. Partner with internal Innovations team, Fleet Marketing, business partners and Franchisee committees to cost effectively deliver programs to drive incremental customer visits and increased sales. Launched a National cause marketing relationship to improve brand image, ties with local communities and generate business results through improved customer retention.Improved existing Jiffy Lube Database marketing program creating a more comprehensive Customer Relationship Marketing platform for customer retention and acquisition.Established and implemented a National Advertising program for the Jiffy Lube Brand.

Houston, Texas Area

o Directed sales team focused on growing profitable sales of automotive lubricants, chemicals and accessories to Membership Clubs and Big Box Retailers. Developed customer focused solutions through joint business and marketing planning sessions and line reviews.o Established new business relationships with Home Depot and Costco Wholesale clubs generating incremental sales and revenue for customer and Shell.

Houston, Texas Area

o Managed 25 person sales team focused on growing profitable sales of name brand automotive lubricants and chemicals to full spectrum of Retailer outlets. Developed customer focused solutions through joint business and marketing planning sessions and line reviews. Implemented a focused team to service key accounts and designed /implement a Customer Relationship Marketing tool to assist in managing customer relationships.

Houston, Texas Area

Managed Advertising for the Shell retail brand focused on the multi-cultural customer segments.

White Plains, Ny

Collaborated with Texaco’s global business units to sell-in and leverage Texaco’s first international corporate media campaign. Program was built around the foundation of “Think Global, Act Local”.

Houston, Texas Area

Generated advertising and marketing support programs to grow Texaco branded commercial and industrial lubricants and installed oil changes via the Texaco Xpress Lube brand.

Houston, Texas Area

Responsible for managing all facets of corporate sponsorship programs for the Texaco family of brands. Sponsorships included Motorsports, Olympics, concert venues and major league baseball relationships.

Universal City, Ca

Developed and implemented Regional marketing programs for the Western US to grow same store sales and leverage Texaco’s national brand strengths.

Marina Del Rey, Ca

Consulted with Infiniti brand automotive dealers in Western US to implement local marketing programs to grow sales of luxury vehicles.

Houston, Tx And Seattle, Wa

Handled all National advertising activities for the Jiffy Lube brand covering franchise and corporate locations across the US.Led regional advertising efforts for the Northwest Regions of Isuzu America’s dealer network.

Santa Ana, Ca And Seattle, Wa

Supervised the Regional advertising efforts for the Gulf and Northwest regions for Mazda Motors of America dealer network.Planned, negotiated and measured results for local and regional media buys supporting Mazda Dealer Associations across the US.

Bs, Pre-Law, Marketing

Business Administration And Management, General

Advertising

Marketing

Education record