Erine F. Canlas Email & Phone Number

- Serve as sales manager for pioneering online balloting software brand (SaaS), managing all aspects of sales / marketing strategy and business growth- Optimize full sales and marketing lifecycle, including lead acquisition / qualification initiatives, business engagement strategy, pricing tools, contractual logistics, and sales documentation practices- Develop client engagement strategies, nurturing new and existing partnerships for optimal acquisition, growth, and retention- Consult and collaborate with prospecting clients to determine product and service needs, developing individualized service solutions and pricing proposals based on client specifications- Facilitate product overviews and demonstrations for prospects and sales-qualified leads- Work with financial analysts to refine pricing logic and processes, procuring larger contracts and increasing deal profitability- Collaborate with marketing team to develop supplementary engagement efforts, increasing brand exposure and customer satisfaction; initiate design and production of creative marketing assets including product decks, internal presentations, and customer-facing literature- Propose additional strategies for product, service, and process enhancements based on client needs and feedback- Serve as primary brand representative at trade shows, industry expos, sales conventions, etc.; manage setup, logistics, merchandising, messaging, and overall strategy

Mclean, Va

Working directly under company CEO, I managed Simply Wireless' dropship distribution partnerships with direct-response shopping channels QVC, HSN, and Evine. Over six years I cultivated the daily working relationship with channel merchandising teams, including senior-level buyers and category VP’s, executing hundreds of successful on-air and digital sales promotions.- Served as primary account manager for largest alternate channel accounts within Simply Wireless retail portfolio- managing all sales & marketing initiatives and opportunities with DRTV account partners- Strategized product offers and targeted on-air promotional opportunity between wireless carrier partners and TV shopping channels- Operated as dropship distribution representative for national retail brands including Apple, LG, Samsung, Sprint, T-Mobile, Tracfone Wireless, and Verizon- Directed brand messaging and product positioning for live televised feature presentations, training and collaborating with channel production teams and on-air talent- Designed and coordinated visual brand assets for TV and digital platforms including marketing graphics, animations, set merchandising, and in-package collateral- Pursued business development for new products / brands seeking distribution with TV shopping and ecommerce partners- Optimized full account sales lifecycle. Helped manage logistical operations including purchasing, inventory forecasting, and shipping standards to maintain superior dropship vendor rating. Refined customer-facing, post-purchase care strategies to increase satisfaction and activation rates.- Directed all brand assets for Simply Wireless and affiliated brands including logos, merchandise, brand templates, advertising assets, web and app concepts, and more.

Fairfax, Va

Working under Director of Retail Sales, I managed sales operations of entire retail field consisting of over 100 Sprint Preferred Retailer locations across the northeast and midwest. I managed and optimized efficiency of the retail sales process- analyzing, reconciling, and reporting field sales on weekly, monthly, quarterly, and yearly bases, and compiling vital commission payout reports for over 600 retail sales employees. In addition, I enforced compliance of all store branding and merchandising in conjunction with Sprint dealer regulations, and managed inventory pricing and allocation across entire retail field.