Product Marketing Manager
• Generated 1,000+ valuable new leads through a targeted B2B campaign promoting the Data Solutions business unit's encryption strategy for data-at-rest security.• Developed compelling content across various communication tactics including data sheets, white papers, web pages, case studies, and press releases that resonated with stakeholders.• Translated complex technical messages into engaging communications by collaborating closely with technical engineers and product line managers to meet strategic needs.• Drove market awareness by creating and executing multiple product launch campaigns featuring coordinated emails, advertisements, press releases, and social media posts.