Eileen Mccarthy Email & Phone Number

• Direct reporting manager of five analysts across direct and email analytics and marketing technology. Experience with both remote and in person managing and performance management plans• Manage a $23M direct mail program, including analyzing performance, prospect selections and testing for affinity partners campaigns• Implemented a new modeling and selection process for the affinity programs that will increase last dollar return on equity from -55% to 10%• Led analytics team’s participation in the request for proposal of our direct marketing agency and was point person for all data migrations during the transition. The RFP resulted in $4.8M in savings • Manage monthly finance reporting and billing processes

Boston, Massachusetts, United States

•Lead Liberty Mutual’s external direct mail campaigns optimizing customer targeting, program strategy, new initiatives, as well as program profitability•Managed a $52M direct mail and email program, optimizing for budget and return on equity (ROE)• Analyzed and implemented creative and operational tests to increase conversion and save >$1.5M• Implemented a new cost structure with vendors resulting in savings of ~$3M/year• Streamlined reporting and created a flexible analysis tool for our largest mailing program• Led exploration of data providers to streamline data services and modeling and reduced costs by $4.5M• Oversaw was the direct reporting manager for two rotational analysts as well as a remote analyst

• Evaluated economics of $2B+ of annual spend and agency performance metrics and trends • Analyzed effectiveness of agent rewards and incentive programs and pilots, including defining measurements, target setting, forecasting, and reporting out results. • Collaborated with internal partners to estimate and quantify the impacts of key initiatives.• Oversaw and direct reporting manager for 4 rotational analysts

Boston, Ma

• Remodeled, developed, and analyzed the performance of a $34 million variable compensation plan for ~1000 sales call center employees including sales representatives and management• Wrote variable compensation contracts outlining bonus components and calculations for frontline staff• Streamlined and maintained monthly accrual and reporting processes, created macro calculations for bonuses and reduced accrual data sources from 24 to 15• Developed user-friendly compensation modeling tools to help project future earnings for the frontline• Developed a return on surplus modeling tool for evaluating potential partner relationships• Evaluated key competitors for Liberty Mutual’s call centers and field operations to ensure Liberty Mutual’s compensation offerings were competitive and appropriate• Created a reduced variable compensation structure for Field Representatives when selling partnered products• Oversaw and was the direct reporting manager for 6 rotational analysts

Boston Ma

• Initiated internal rotation position within the Marketing, Digital and Direct department• Compiled daily reporting of paid search performance to monitor key metrics and spend• Adjusted budget levels to optimize spend for each line of business

• Analyzed repeat calls to the service call centers and recommended opportunities to reduce call frequency and therefore improve customer service and lower costs• Created a baseline for TV media spend by analyzing impression levels and spend for each network and daypart • Analyzed Liberty Mutual’s and competitors’ levels of unaided awareness to assist in marketing strategy• Responsible for maintaining and analyzing monthly reports on consumer complaints

Sherborn, Ma

• Sourced candidates for senior, executive or other highly specialized positions through LinkedIn and other social media mediums• Documented and managed data pertinent to projects within Salesforce

Framingham, Ma

• Aided in building out the TJMAXX site prelaunch by adding and categorizing new products• Oversaw site quality assurance and review of product information• Evaluated best in class competitors’ sites and reviewed site layouts and marketing of products

Shelton, Ct

• Coordinated with warehouse personnel and account managers to maintain clients’ websites• Maintained product information and webpage structure for clients including adding new products and removing discontinued products for clients’ websites

Bridgeport, Ct

Project Management – Implemented the conversion from PayChex to Ceridian Payroll

Westport, Ct

Taught karate classes to students ages 4-15.

Bachelor Of Science (B.S.), Management, 3.64

Activities and Societies: Alpha Phi, Service Learning HONORS: Dean’s List, President’s List, Honors Program, a prestigious program that.

Education record

Activities and Societies: Chapter President, Family Career Community Leaders of America, VP of Membership, CT State Executive Council.

Education record

Study Abroad