Eileen Mccarthy Email & Phone Number

• Direct reporting manager of five analysts across direct and email analytics and marketing technology. Experience with both remote and in person managing and performance management plans
• Manage a $23M direct mail program, including analyzing performance, prospect selections and testing for affinity partners campaigns
• Implemented a new modeling and selection process for the affinity programs that will increase last dollar return on equity from -55% to 10%
• Led analytics team’s participation in the request for proposal of our direct marketing agency and was point person for all data migrations during the transition. The RFP resulted in $4.8M in savings
• Manage monthly finance reporting and billing processes

Boston, Massachusetts, United States

• Lead Liberty Mutual’s external direct mail campaigns optimizing customer targeting, program strategy, new initiatives, as well as program profitability
• Managed a $52M direct mail and email program, optimizing for budget and return on equity (ROE)
• Analyzed and implemented creative and operational tests to increase conversion and save >$1.5M
• Implemented a new cost structure with vendors resulting in savings of ~$3M/year
• Streamlined reporting and created a flexible analysis tool for our largest mailing program
• Led exploration of data providers to streamline data services and modeling and reduced costs by $4.5M

• Evaluated economics of $2B+ of annual spend and agency performance metrics and trends
• Analyzed effectiveness of agent rewards and incentive programs and pilots, including defining measurements, target setting, forecasting, and reporting out results.
• Collaborated with internal partners to estimate and quantify the impacts of key initiatives.
• Oversaw and direct reporting manager for 4 rotational analysts

Boston, MA

• Remodeled, developed, and analyzed the performance of a $34 million variable compensation plan for ~1000 sales call center employees including sales representatives and management
• Wrote variable compensation contracts outlining bonus components and calculations for frontline staff
• Streamlined and maintained monthly accrual and reporting processes, created macro calculations for bonuses and reduced accrual data sources from 24 to 15
• Developed user-friendly compensation modeling tools to help project future earnings for the frontline
• Developed a return on surplus modeling tool for evaluating potential partner relationships
• Evaluated key competitors for Liberty Mutual’s call centers and field operations to ensure Liberty Mutual’s compensation offerings were competitive and appropriate

Boston MA

• Initiated internal rotation position within the Marketing, Digital and Direct department
• Compiled daily reporting of paid search performance to monitor key metrics and spend
• Adjusted budget levels to optimize spend for each line of business

• Analyzed repeat calls to the service call centers and recommended opportunities to reduce call frequency and therefore improve customer service and lower costs
• Created a baseline for TV media spend by analyzing impression levels and spend for each network and daypart
• Analyzed Liberty Mutual’s and competitors’ levels of unaided awareness to assist in marketing strategy
• Responsible for maintaining and analyzing monthly reports on consumer complaints

Sherborn, MA

• Sourced candidates for senior, executive or other highly specialized positions through LinkedIn and other social media mediums
• Documented and managed data pertinent to projects within Salesforce

Framingham, MA

• Aided in building out the TJMAXX site prelaunch by adding and categorizing new products
• Oversaw site quality assurance and review of product information
• Evaluated best in class competitors’ sites and reviewed site layouts and marketing of products

Shelton, CT

• Coordinated with warehouse personnel and account managers to maintain clients’ websites
• Maintained product information and webpage structure for clients including adding new products and removing discontinued products for clients’ websites

Bridgeport, CT

Project Management – Implemented the conversion from PayChex to Ceridian Payroll

Westport, CT

Taught karate classes to students ages 4-15.

Bachelor Of Science (B.S.), Management, 3.64

Activities and Societies: Alpha Phi, Service Learning HONORS: Dean’s List, President’s List, Honors Program, a prestigious program that.

Education record

Activities and Societies: Chapter President, Family Career Community Leaders of America, VP of Membership, CT State Executive Council.

Education record

Study Abroad