Eileen Mccarthy Email & Phone Number

New York, Ny, Us

Nyc

Greater New York City Area

•Crafted persuasive audience, content and analytics-based brand narratives to support advertising sales, development of new programs, partnerships and licensing initiatives. • Created general, category and advertiser-specific presentations, positioning statements and sales materials. Collaborated with sales and management to break non-endemic advertising. Partnered with editorial team to articulate reader/user benefits of magazine and site redesigns. • Spearheaded custom research… Show more •Crafted persuasive audience, content and analytics-based brand narratives to support advertising sales, development of new programs, partnerships and licensing initiatives. • Created general, category and advertiser-specific presentations, positioning statements and sales materials. Collaborated with sales and management to break non-endemic advertising. Partnered with editorial team to articulate reader/user benefits of magazine and site redesigns. • Spearheaded custom research initiatives, including ROI studies for print, digital and cross platform campaigns in addition to category, brand perception and awareness surveys.• Streamlined and standardized analysis and reporting for print, digital, tablet and social data.• Leveraged existing proprietary research and mined analytics data to position MyRecipes.com as an authority on consumer preferences and trends for major CPG advertisers.• Continued to deliver against goals amidst ongoing brand consolidation and staff outsourcing. Show less

Greater New York City Area

• Established and marketed Bon Appétit’s unique selling proposition in a rapidly‐expanding, highly competitive environment, enabling the brand to grow market share.• Conducted strategic research that defined the epicurean lifestyle resulting in a strong brand positioning for endemic and non‐endemic categories. Conceived of and executed signature American Food Experience study; presented to agencies across the U.S.• Launched “At the Table with Bon Appétit” online consumer panel to… Show more • Established and marketed Bon Appétit’s unique selling proposition in a rapidly‐expanding, highly competitive environment, enabling the brand to grow market share.• Conducted strategic research that defined the epicurean lifestyle resulting in a strong brand positioning for endemic and non‐endemic categories. Conceived of and executed signature American Food Experience study; presented to agencies across the U.S.• Launched “At the Table with Bon Appétit” online consumer panel to provide advertisers with actionable insights to support their own marketing and sales initiatives. • Utilized all brand assets, research and market data to create compelling advertiser-specific and category sales materials. Lead architect in development of Bon Appétit’s first brand book. Show less

Greater New York City Area

• Introduced positioning for the newly-formed “Business Innovator Group” to capture greater share of advertising dollars.• Directed key elements of brand integration, establishing standards for writing, design and creation of joint proposals and presentations.• Responsible for resource allocation, staff development and budgeting for team of 16.• Developed and executed the marketing plan to support advertising sales objectives including supervision of sales support, general… Show more • Introduced positioning for the newly-formed “Business Innovator Group” to capture greater share of advertising dollars.• Directed key elements of brand integration, establishing standards for writing, design and creation of joint proposals and presentations.• Responsible for resource allocation, staff development and budgeting for team of 16.• Developed and executed the marketing plan to support advertising sales objectives including supervision of sales support, general promotion, presentations, events, research and PR.• Organized promotion for Inc’s 2001 redesign including national editorial road show, advertising, guerilla marketing and direct mail initiatives. Show less

Greater New York City Area

• Designed and implemented all phases of original research from concept development through presentation of results to position Inc as the authority on the growing company market.• Conceptualized and executed “Risk & Reward,” a landmark study on the entrepreneurial market that identified Company Builders as a unique and lucrative customer segment. Presented results in 20+ markets.• Responsible for management and administration of the research department including planning, staff… Show more • Designed and implemented all phases of original research from concept development through presentation of results to position Inc as the authority on the growing company market.• Conceptualized and executed “Risk & Reward,” a landmark study on the entrepreneurial market that identified Company Builders as a unique and lucrative customer segment. Presented results in 20+ markets.• Responsible for management and administration of the research department including planning, staff supervision, budgets and cost control. Show less

Greater New York City Area

• Positions held: Associate Research Director; Research Manager

Greater New York City Area

Positions held: Research Manager; Associate Manager, Primary Research; Senior Research Analyst; Research Analyst.