Passionate and results-oriented digital marketing professional. Comprehensive work background includes marketing and media responsibilities for wine & spirits distribution, home decor + gifting, restaurant, retail and PR industries, including Switch Liberate Your Brand which was named one of the Top 100 Promotion Marketing Agencies in the country. A willingness to accept challenges, with an esteem for family-owned operations and startup ventures. Strengths in marketing analysis, staying abreast on market conditions and evolving practices, and identifying business opportunities which are in line with brand standards.I data dig immensely and have marketed everything from consumer packaged goods to lawn services! I’m also that SEO fanatic. Keywords are my jam.In my free time, I like to stay informed on what's happening in the marketing world outside of my immediate industry. I have taken an interest in technology startups, one in particular is the local Chicago startup Suggesthat, for whom I have advised for. They are backed by the not-for-profit 501(c)(3) organization Bunker Labs and nominated for a Chicago Innovation Award.-------------------------My initial intrigue with marketing began early. As a kid I was easily fascinated by the distinctive narratives initiated by concepts like merchandise placement in the grocery store and the ABCs of music promotion. There wasn’t one fool-proof formula for anything, but trying to figure out how to get even close got me hooked.In grade school I even did a school project on opening up a record store which became a breakdown of both avenues. At the time I didn’t know the official terminology for any of it, but the attraction to why an item would be placed eye-level vs. on the bottom shelf, to carefully orchestrated liner notes and concert merch stuck to me like glue.That initial intrigue has carried me through unique adventures in my career. I have been an analysis geek of all sorts and it has brought me to where I am today professionally.-------------------------WWW.NOTTHEZARASTORE.COM