Online Marketing Manager For Just-Eat Ireland Ltd
I am a member of the Senior Management Team with responsibilities in areas such as: • SEO: responsible for improving and maintaining the company's organic ranking on search engines.• PPC Management: Coordinate campaign activities and monitor results, analyse key web site metrics, and provide recommendations and strategies for continued improvement. (Keyword Research, Ad Creation & Testing, Quality Score Improvements, Bid Management, Conversion Optimisation & Tracking)• Analytics: Identify key opportunities through Google Analytics / Omniture utilising goals and managing conversation rates, managing paths through sites, reducing bounce rates, lead source and conversion rates, top content analysis, reverse goal paths and so on.• Social Media: manage the company’s social media platforms and execute plans to create a highly engaged following. Monitor trends in social media sites, tools, and applications and measure the impact of Social media on the overall impact marketing efforts.• Reporting: Monthly review of effectiveness of PPC campaigns, SEO ranking, preparation of monthly KPI's to monitor campaign and activity reporting.