Eisha Potter Email & Phone Number

Texas, United States

Plano, Texas, United States

Fort Worth, Texas, United States

Paid Search • Ran Google ads for websites to get targeted traffic to websites with the goal of getting conversions such as leads and sales.• Strategized paid search campaigns to target relevant keywords and attract targeted audience• Optimized campaigns through negative keyword expansion, adding exact match to campaigns, finding search terms that converted, adjusting bid adjustments• Scaled campaigns through increasing budget, pausing high CPA ad groups, keywords• Wrote Ad Copy and A/B Split tested best performing headlines and landing pages• Strategize entire funnel for top, middle and bottom funnel through Branded campaigns, Non-Branded campaigns, and Display retargeting to capture audience at multiple parts of the funnelPaid Social• Created Facebook Ads and strategized for top, middle and bottom of the funnel campaigns• Created separate audiences to target and scaling such as 1% Lookalikes of past purchases, Customer Lists, Website Visitors, and interest audiences• Optimized campaigns by pausing non performing ads, ad sets, and broke apart ad sets by devices or demographics to find the best performing audience segmentsEmail Marketing• Started email marketing drips through Mailchimp to communicate directly with audience and focused on increasing improving open rates, click through rate and conversion rates• Segmented and cleaned email lists to improve email deliverability of campaignsWordPress Building• Built webpages as well as created full funnel for businesses, from Website creation, CDN HTTPS setup, SEO plugins, Landing page creation with email captures

Dallas-Fort Worth Metroplex

I was privileged to be a part of a team through 2 company buyouts and a system migration while assisting in maintaining 87% customer retention. Responsible for day-to-day customer needs, escalations of customer issues, liaison between internal teams, updates to html templates, training new and preexisting customers on TravelClick services, and providing marketing strategies. Proficient with implementation of services, customer training and support, client retention, additional upsells for existing customers on Travel Click services.

North Richland Hills, Texas, United States

Responsible for day-to-day support of properties, sales and implementations of new services, customer retention, working internally with teams for resolutions, training of internal teams as well as new and preexisting customers on the Digital Alchemy platform, working with internal teams on design edits and data maintenance, and customer support. I have strong organizational, communication and project management skills allowing me to meet deadlines.