Eisha Potter Email & Phone Number

Texas, United States

Plano, Texas, United States

Fort Worth, Texas, United States

• Paid Search
• Ran Google ads for websites to get targeted traffic to websites with the goal of getting conversions such as leads and sales.
• Strategized paid search campaigns to target relevant keywords and attract targeted audience
• Optimized campaigns through negative keyword expansion, adding exact match to campaigns, finding search terms that converted, adjusting bid adjustments
• Scaled campaigns through increasing budget, pausing high CPA ad groups, keywords
• Wrote Ad Copy and A/B Split tested best performing headlines and landing pages

Dallas-Fort Worth Metroplex

I was privileged to be a part of a team through 2 company buyouts and a system migration while assisting in maintaining 87% customer retention. Responsible for day-to-day customer needs, escalations of customer issues, liaison between internal teams, updates to html templates, training new and preexisting customers on TravelClick services, and providing.

North Richland Hills, Texas, United States

Responsible for day-to-day support of properties, sales and implementations of new services, customer retention, working internally with teams for resolutions, training of internal teams as well as new and preexisting customers on the Digital Alchemy platform, working with internal teams on design edits and data maintenance, and customer support. I have.