Head public relations efforts through writing press releases, pitching to media and monitoring for coverage of company news in local and regional media, and industry publications. Also, developed a calendar of editorial calendars and pitch list to ensure relevant stories were being distributed to the correct publications and journalist.Develop marketing strategies, such as incorporating new mediums and tactics, and monitoring the success of the newly implemented strategies.Write copy for marketing and advertising materials including: web content, case studies, email marketing, blogs posts and direct mail.Research keyword performance and analyze Google Analytics to develop on-site SEO strategies. Serve as a liaison between internal departments and vendors to ensure projects are completed.

Interviewed Michigan State University Extension educators to gather information for press release. Identified community impact of the educators' research and wrote press releases for trade publications and media.Proofread, edit and published articles for Michigan State University using ExpressionEngine. Also applied SEO techniques to articles to increase visibility, such as using SEO-friendly anchor text.Prepared six monthly newsletters and one bimonthly newsletter for distribution using Constant Contact.Designed web banners and fact sheets using Adobe Photoshop and InDesign.Maintained social media accounts posting content for multiple sites including, Facebook, Twitter and Flickr.