Lydia Elder Email & Phone Number

Singapore

Singapore

Kent, United Kingdom

https://www.instagram.com/lydias_layton_life/https://lydiaslaytonlife.home.blog/

Dartford, United Kingdom

United Kingdom

London, United Kingdom

London, United Kingdom

Account Management•Client-facing - attending pitches, industry events & meetings with existing clients, whilst also building & maintaining relationships with media owners. •Media planning & post-campaign analysis, including creating branded content to present reports & recommendations to clients.•Interacting with radio, press, ‘out-of-home’ & TV advertising industries, as well as a strong knowledge of Google Adwords, social media strategy, basic SEO, display campaigns, email marketing & video.•Using Sales Pipeline Management tool, Pipedrive, to manage deals & track sales effectiveness & goal progress.Project Management•Working synonymously with the Creative Director & Head of Digital on scoping & prospecting new opportunities, creative pitches & projects.•Project Managing a variety of jobs across an array of clients - including the CMS website build of a high-profile client, involving creation of copy & creative content, from initial concept creation & wireframing through to development.•Liaising between internal departments & external suppliers to guarantee that the client’s requirements are met, ensuring deadlines & budgets are adhered to & monitoring sub-contractors to ensure guidelines are maintained.•Using project management system Basecamp to keep track of people and progress.Outbound Marketing/Copywriting•Copywriting and proofreading for radio advert scripts, websites and press adverts. •Managing and producing content for company social media accounts (Facebook, Twitter and MWI website blog), ensuring appropriate consistency and branding.•Personally set-up and managing/producing content for LinkedIn Company Page.•Producing outbound marketing collateral and sending using Campaign Monitor.

London, United Kingdom

Working alongside the Marketing Director in a leading specialist media sales house. Using complex sales and marketing platforms to project manage and implement B2B marketing strategy, to support revenue delivery through customer analysis, proposition development and audience engagement campaigns.• Delivering a strong working knowledge of press and digital advertising industries, with some experience of radio.• Working with internal display, recruitment and digital sales teams, as well as liaising with publisher and agency clients, to assist with media planning and helping to plan targeted sales campaigns.• Aiding the development of B2B brands insight capability and supporting brands to develop new value propositions.• Sourcing data to provide invaluable, comparable consumer insights for campaigns using a variety of database and analysis systems such as NRS, Jicreg, Mediaplanner, ComScore, Nielsen, TGI and CACI InSite and Provision. • Involved in helping develop innovative ways to utilise the TGI Multi-basing tool with ComScore data, creating valuable digital insights that directly contributed to the success of sales pitches. • Creating content and branding for corporate presentations, to aid in the pitching for new business. • Identifying opportunities to increase insight into key audiences - assisting in project managing market research projects on behalf of clients.• Database management and maintenance of internal CRM system and external online systems, ensuring the quality and integrity of brand data. • Supporting the arrangement and running of meetings with clients to discuss brand development and deliver updates of marketing functions and system capabilities. • Liaising with information system providers to investigate potential assets within budget.

London, United Kingdom

Part-time freelance work with leadership coaching and development company, editing website content and advising on optimization of LinkedIn company page. • Implemented LinkedIn strategy to significantly grow visibility and market share, with the aim of engaging and acquiring potential clients.• Promoted company material, services and products.• Researched company’s capabilities and their client’s needs to develop content ideas. • Communicated with client to finalize relevant content before editing and uploading to online webpage.

London, United Kingdom

Egham, Surrey

Specializing in 19th Century Literature, my thesis explored consumerism during the 'aesthetic movement' of the 1800s.

Egham, Surrey

Part-time evening job within the College Library, centred on efficient, customer-focused service. • Carried out routine tasks independently as well as in collaboration with a small team.• Operated the documentation processes and administration of the Library environment.• Operating the library online system, tracking and processing resources.• Demonstrated “JDI” initiative and ability to solve problems when performing stock management activities; successfully re-shelving and tidying the Spanish Literature section.

Surrey

Teaching English Literature and Language to Primary and Secondary students, ranging from 8-15 years of age, enabling each to reach their full potential – with two advancing to higher set levels. • Proof-reading and assisting with editing of work. • Responsible for time-management, organisation and preparation of lesson plans. • Responsible for business admin such as finances and timetabling.

Chertsey, Surrey

Managing a successful 0-5 year old soft play facility, including finance, administration, parents liaison and occasional special events.

Leeds, United Kingdom

Voluntary work, helping individual students through one-on-one mentoring in English lessons.• Being pro-active in the classroom, using interpersonal skills to communicate with students in order to ensure they understand what is required of them in the lesson. • Working alongside a teacher in the classroom - working as a team, making decisions and being pro-active without undermining their authority.

Leeds, United Kingdom

Part-time job as an ambassador for the university, raising awareness of Higher Education opportunities in local schools. • Working in a team to set-up and then lead a variety of Foreign Language centred activities at the University, being personally responsible for a group of 8-12 KS3 students.

Singapore

Full-time job as an Account Executive in RedCard, a subsidiary of Ogilvy & Mather Singapore.• Focused on non-traditional digital marketing, including creation of web banners, social media and website design working with international clients: Motorola, MINI and BBC.• Researched new propositions, developed proposals and client presentations.• Liaised with internal departments, created and managed documentation that clearly laid-out the creative, design and final editing processes – end to end project management.• Delivered complex Motorola campaign, including competition logistics, Ts & Cs, website, SEO, advertising banners and referral landing pages.• Managed the publishing process for Pakistani High Commission promotional collateral.• My strong writing skills and knack for adaptation were put into use when writing, checking and amending briefs based on client feedback. • Worked under pressure to strict deadlines and demonstrated strong communication skills when presenting and sharing ideas with clients.• Checked copy and design while developing and implementing my own creative thinking.• Collated and evaluated campaign results against objectives and financial targets.• During my four months working here, I gained experience in a competitive work environment, where I demonstrated my willingness to learn and improve.

Ma, English Lit

Activities and Societies: Royal Holloway, University of London Netball Team

English And Sociology, English, Sociology

Activities and Societies: Development Netball Squad, English Society, Soc Society

Bachelor Of Arts - Ba, English Language And Literature, General, 2:1

Bachelor Of Arts - Ba, English & Sociology, 2:1

A-Level

Activities and Societies: Netball