“I have been developing the idea of a charitable foundation for a number of years. The idea was to establish a foundation based on the founders’ reputation, therefore, open to collaboration with any artist or cultural institution. The choice of Armenia was obvious: I have been working with Armenians since 2012, and I was astonished by the reach and beauty of its cultural heritage. On top of that, being gifted musically, they know how to work hard. Armenians value care and support. I hope with all my heart that my experience and expertise will serve the Armenian artists and cultural institutions so we can celebrate the Armenian cultural heritage internationally together.”I came from a background in business and entrepreneurship with more than 17 years experience in HR and project management, and made a commitment to artist management in 2017. I joined Primavera Consulting, where I represents several artists, produces projects and develops cross-cultural initiatives. I have been involved in special events and projects with Mischa Maisky, Bella Davidovich, Olga Peretyatko, Dmitry Sitkovetsky, Tan Dun, Lucas Debargue, Vasily Petrenko, and Dmitry Masleev. I was also a part of the production team for the documentary Forte in 2019.in 2012 I translated and published James Westbrook’s The Century that Shaped the Guitar, the seminal book on the history of the instrument, and launched the Russian edition with a concert at the Moscow State Conservatory, featuring rare 19th century instruments. That was the start of my journey in the classical music world.Since 2019 I was thinking of the idea of launching a non governmental charitable foundation focused on artistic professional career support, and professional art managers development for classical music field.