Political and commercial projects: strategy development, anti-crisis communications, SMM support activities.

• External communications: Formed plans for external communications at the regional level, monitored their implementation (events, special projects, etc.). Interacted with the regional media of Poltava region, developed an action plan for the media, coordinated their implementation. Implemented crisis communication systems at the regional level. Responsible for positioning, organizing the training of company speakers. • Internal communications: Formed plans for internal communications at the unit level, their implementation (events, special projects, etc.). Conducted an audit, creation and development of internal communication channels (corporate newspaper, portal, information meetings of the team, BTL-communications). • Brand communications: Supervised compliance with the visual standards of the company of all IRM and other brand carriers in all branches of the Poltava region. Management of branded products. • Other: responsible for financial planning, budgeting of the department. Organized administrative support for the work of the unit in the Poltava region (procurement, contract work).

Managed a group of account managers involved in strategy development and branding:Achievements: After rebranding, the owner changed his mind to sell his company. ▪ Organization of team interaction processes (strategist, copywriters, art director, designers, SMM, PPC, SEO). ▪ Developed and implemented strategies for brand development and promotion, rebranding. Implementation control. ▪ Organized qualitative and quantitative research, analysis and interpretation of the results. ▪ Developed strategies for PR support of clients: monitoring of thematic events, organization of participation; development of the concept and implementation of special projects on third-party media resources; work with thought leaders; organization and information support of events. ▪ Prepared budgets for projects and campaigns, coordinated document flow.

Worked in the agency in the B2B-communications department of the external press service of the international financial corporation Mastercard:Achievements: Finalized a six-month communication project to introduce the function of non-cash tips in the Sushia restaurant chain.Organized an international conference on the implementation of the PSD2 directive and prospects for open banking. ▪ Covered client activities, created text materials (press releases, columns, interviews) for the company's website and media; ▪ Developed concepts and implemented special projects on third-party media resources. Worked with opinion leaders on social networks; ▪ Monitors market news, media and competitors. Responded to requests from the media. Made suggestions for adjusting the info field; ▪ Monitored thematic events, organized client participation. Prepared speeches for speakers; ▪ Responsible for information support of events for partners and journalists; ▪ Coordinated work with contractors: set tasks for journalists, photographers, designers and monitored deadlines.

Goal: To help the customer become a TOP business-speaker.Achievements: Natalia Shmygelska as a speaker speaks at events with 1000+ audiences, such as Kyiv International Economic Forum, Лабораторія Онлайн Бізнесу, Big Money , Business Wisdom Summit. ▪ Developed strategies for promoting the customer's personal brand: concept development and implementation of special projects; work with thought leaders; monitoring of thematic events, organization of participation. ▪ Covered Information support of the client's activities, work with contractors (texts, photos, videos). ▪ Prepared the speaker for the first speech: selection of the event, topics, development of the presentation. Selection of coaches and contractors. Accompaniment during the performance.

Goal: To establish communication between government agencies and consumers.Achievements: The client is among the top 10 most cited politicians in the region.The client raised the cost for 1 hour 2.5 times a year; and from scratch scored 3 groups of students 10-15 people.The team provided information support to the campaign for the presentation of the Samsung Galaxy S8, coverage on social networks amounted to 1.7 million. ▪ Collaborated with commercial companies, government agencies and civil servants. Analyzed products, activities and communication channels. Advising on promotion strategy on social networks (Facebook, Instagram); ▪ Developed and launched advertising campaigns, online promotion of events (Facebook, Vkontakte); ▪ Created text materials, placed in online publications and social networks. Work with thought leaders; ▪ Created graphics and videos for social networks using mobile applications Legend, Quik, Adobe Clip and Adobe Photoshop / Premiere; ▪ Set tasks and interaction with journalists, photographers, videographers, designers and editors.

• Developed promotion strategies on social networks; Analyzed the company's products; Competitors analysis. • Responsible for internet marketing. Created, filled and optimized customer pages on social networks (Facebook, Vkontakte, Twitter, Instagram, Google+). Developed and launched advertising campaigns (Facebook, Vkontakte); • Coordinated the cooperation of SEO and SMM specialists. Supervised the creation of content for sites and social networks. She set tasks and interacted with an SEO specialist, copywriters and designer; • She replaced the site editor, managed the copywriting department, and controlled the quality of articles.

• Project manager. Coordinated interaction with government agencies, other NGOs, public activists. • Content Manager. Administered and filled 3 sites on the WordPress platform; • SMM Manager. Worked with social networks (managed business pages, "crops", crowd marketing); • Grant manager. I was looking for donors and wrote grant applications; Event manager. Developed and conducted activities.

Achievements: introduced the 1C system, which facilitated and streamlined the document flow of both production and shipment. • Coordinated the work of territorial managers, production, logistics and document management; • Organized work with new customers (controlled the availability of a package of documents, signing contracts); • Worked with distributors. Analyzed complaints, customer complaints; controlled the timely elimination of shortcomings; • Described business processes and controlled the correctness of documents.

• Carried out settlements with suppliers. Helped to implement the 1C system for warehousing; • Controlled sales at 3 training centers and 2 stores (analyzed and supplemented the range; sales statistics; purchases). Conducted inventories and conducted document management); • Responsible for ensuring the activities of the center and the educational process. Controlled staff visits and calculated salaries.

• Responsible for automation of financial calculations (setting tasks for IT specialists). • Prepared Budgets and forecasts for the month, quarter, year; • Controlled budget execution, analyzed planned and actual deviations, interpreted the results of the analysis; • Calculated salaries to employees of branches;

• Diagnosed training needs, developed training materials, conducted trainings for employees. • Described business processes, wrote job descriptions and other instructions; • Brought documentation in accordance with the ISO 9001 standard;

I was a lecturer for disciplines: "Fundamentals of Informatics and Computer Engineering", "Computer Technology in Legal Activity", "Computer Technology in Customs".