Eliese Whedon Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City Metropolitan Area

Lehi, Utah, United States

- Developed a new revenue stream with Premium Messaging, launching to 10,000 users in 5 countries, in order to enhance revenue by an estimated 30%.- Boosted monthly active users by 21% by utilizing PostHog for user activity and analytics, leading to data-driven feature implementation, ultimately improving user retention.- Increased software engineer productivity by 20% through effective task management in ClickUp, ensuring regular feature releases and bug fixes to thereby streamline development processes.- Improved communication efficiency in sales departments/MLMs by developing a platform for uplines and recruiters, collaborating with engineers and designers in order to enhance workflow and team management.- Drove a 10% increase in Android usage within a month by generating and executing on a 12-month targeted product roadmap in order to capture a larger share of the mobile market.

Lehi, Utah, United States

- Led 20+ software releases for top management to improve product design of new and existing products in the market- Developed the roadmap and vision for Olumo and $57M partner organization contract- Coordinated with UX design team on 20+ issues: navigation, page routing, product page design- Tracked usability goals and prepared 20+ reports for senior management on each Key Performance Indicator and product optimization- Managed market and UX research and developed 15+ epics, as well as correlating user stories- Prioritized team of SWE's backlogs and manage Jira board, including new features and bug management

Provo, Utah, United States

- Led user testing and market validation, interviewing over 400 women in our target market- Presented and pitched product to 700-member audience and panel of 30+ investors, garnering funding and partnership offers- Won award and funding from BYU Marriott School and BYU's Big Idea Competition- Collaborated with team on engineering, design, and legal to publish our products- Worked closely with design on over 20 projects to produce wireframes and marketing materials

Provo, Utah, United States

- Conducted validation, market segmentation, and competitor analysis on 40+ competitors in order to formulate product development strategy- Directed redesign and implementation of website, increasing website visits by over 150%- Managed product marketing and strategy to increase SEO and engagement over 100%- Counsel CEO & VPs on analytics and market strategy, garnering approval for product pivot for the next 12 months- Built business model to predict market size and competitive landscape for new product development

Provo, Utah, United States

- Managed a team of 6 associates to handle dedicated resources for social media marketing to increase presence in key channels- Led 10+ startup workshops for university students and faculty; organized 2-day session to share best practices with over- Organized student programs & campus events via cross-department collaboration to increase student membership by over 200%- Managed social media team and marketing campaigns to, increasing social media following to 3,600- Implemented program learning on strategic management and tech opportunities, earning promotion to business unit president- People management: defined open roles, set org structure & hours, assigned tasks

Provo, Utah, United States

- Led team of 3 to implement marketing strategies including social media marketing, public and media relations, and offline advertising- Managed sales promotions to double customer base within 2 months of product branding- Increased user interaction and SEO by over 160%- Created 3-month product development plans for feature software releases- Direct advertising and marketing for a recent Deseret Book release

Salt Lake City, Utah, United States

- Conducted market research for launch of potential technologies, preparing market analysis in 4-member team- Led PD interface for media and market launch, mapping product release with 25% reduced costs- Conducted market and industry analysis and formulated 3-phase marketing release strategy for publisher- Collaborated with product team to develop and commercialize new products- Made UX and graphic design mockups for the publisher's website, social media, and marketing materials for 2 major releases over 12 months

Los Angeles, California, United States

- Revamped team marketing literature and training to support sales and marketing processes to boost team sales by 10%- Increased personal sales by 10% each week and reduced customer complaints by 50%- Implemented software for operations management, integrating customer relationship management with point of sales

Chicago, Illinois, United States

- Initiated peer coaching program in sales department- Helped in training team sales associates on sales process, lead generation, and sales strategies for over 3 months- Utilized software for lead tracking, sales cycle management, and handling customer input and innovation on over 500 customers- Managed communication and sales strategy between team of over 10 employees, including sales reps and technicians- Improved technician efficiency and schedule control 30%

Sacramento, California, United States

- Managed digital marketing and web design over 12 months- Developed graphics and other marketing materials, improving positive customer responses by over 15%- Set up online communication channel and improved lead production by over 25%- Aided copywriting and constructing over 50 private contracts- Handled varied projects in communications, underwriting, and advertising

Provo, Utah, United States

Roseville, California, United States