Elin G. Email & Phone Number

London, England, United Kingdom

Building products that uses innovative tech to reinvent the delivery of care and ensure healthier and happier people in healthcare globally

London, United Kingdom

I’m responsible for the strategy and roadmap for the BMJ Best Practice app and website, which have both won several awards,currently has an app store rating of 4.8, and increased usage by over 200% since 2017. I continuously innovate and enhance the product based on customer and user research and feedback, providing them with the tools and features that they want and need.Daily responsibilities include: Analysing data and providing statistical reports daily using reporting tools such as Google Analytics Performing marketing research, conducting competitive analysis and meeting with target customers and users worldwide to understand work processes, problems, preferences and needs in different cultures and settings.Leading on strategic global health product developments such as the Clinical Decision Support Training Initiative to provide quick and easy access to the latest evidence-based information on infectious diseases and non-communicable diseases for health professionals worldwide, in areas such as Kaukasus, Middle East, Latin America, Africa and South-East Asia. Product representative at events, conferences and customer/user site visits around the world.Writing tenders, business cases, strategies, roadmaps and outlining key KPIs in order to drive revenue and meet customer needs.Leading projects as product owner using the Agile with SCRUM methods, which includes writing user stories, attending stand ups, sprint planning and retrospectives, as well as briefing design and development teams plus liaising and communicating with external clients and internal departments around the world.

London, United Kingdom

Set and implemented the strategy for the BMJ Best Practice appImplemented creative and engaging digital opportunities for BMJ Best Practice website and app based on user and customer feedbackLed on product developments for BMJ Best Practice app and website. Led developments on the project to completely re-build the website in 2017 with a focus on access and UX. Usage has since increased by over 200%. Led projects as product owner using the Agile with SCRUM methods.Wrote business cases, roadmaps and requirements documentation outlining key KPIs and strategies in order to drive revenue and meet renewal goals.Performed marketing research, user/customer interviews and testing, conducting competitive analysis, and collaborating with customers - to understand work processes and preferences, and to test features to ensure that end-users needs’ are metBriefed design and development teams plus liaising and communicating with external clients and internal departments around the world Provided statistical reports using reporting tools such as Google AnalyticsHeld presentations, webinars and product training both internally and externally, such as at conferences and at customer sites

London, United Kingdom

Product owner for the production tools used to create the content and populate the websitesAccountable for ensuring efficient and timely publications of content in multiple languages against contractual obligations and patient safety protocols.Running queries using xquery to create reports of content statistics Writing copy and maintaining websites and production tools (CMS) using various technical skills such as coding HTML/XML, creating graphics and image manipulation

Glasgow, United Kingdom

Coordinating and supporting web development and digital media projects within the NHS Greater Glasgow and Clyde’s Intranet Sharepoint 2003, 2007 and CMS systemsPlanning lay-out and structure to optimise user experience and working closely with developers, project managers, designers and clientsProducing, editing and updating web sites with HTML coding, Sharepoint and CMS including writing and creating articles, images, artwork and videosCreating user guides and supporting end-users

Glasgow, United Kingdom

Leading and coordinating the launching of exciting digital media projects across all digital platformsSetting, designing and executing marketing initiatives such as competitions, email campaigns, the creation of promotional materials and fun social media engagementsProducing and editing a range of web content daily such as newsletters, articles, videos, live web streams and images using, for example, Photoshop, Avid and CMS.

London, United Kingdom

Producing interactive content for the targeted audience, across a wide range of digital new media including TV, Web, prints and mobileLeading and coordinating projects and channel re-branding from planning, researching and costing until going live.Setting and executing marketing initiatives such as creating on-air spots and engaging competitionsDesigning user friendly micro sites, logos and other artworkProducing promotional content for TV such as promos, continuity, images and stuntsWriting and translating scripts in Swedish, English, Norwegian and DanishEditing videos with Final Cut Pro and Avid, instructing Flash animators and Graphic designers, and overseeing mixing and editing at Post Production companies

Bachelor Single Honours, Creative Writing, First Class

Bachelor Combined Honours, Cultural Studies And Classical Civilisation

I studied this for one year before switching to the Creative Writing course.