Elisabeth (Liz) Siegel Email & Phone Number

Nashville, Tn, Us

Columbus, Ohio Metropolitan Area

- Enhanced Sales catalog volume by 30% for 2024 AEP, drastically amplifying sales initiatives and achieving record ROI by exceeding projected enrollment goal for 1/1/24 by 160%.- Increased leads for 2025 by 20.27% via expansion in provider reach and curated marketing assets.- Implemented a Sales catalog portal to streamline inventory and fulfillment efforts for Sales enablement resources; eliminating in-house logistics efforts lead to high ROI in C&D cycles.- Launched internal email marketing channel; deploys A/B tested campaigns tailored for omnichannel use targeting Brokers, Sales and potential members.- Ensures crafted service line deliverables satisfy brand visual identity, voice, compliance and delivery guidelines with support of traditional, online and social media strategies and tactics.- Owns recurring influx of Sales work requests that require creation and positioning of promotionally owned and earned media for visibility through subsidiary-specific channels.- Manages vendor, freelance, and agency billing to maintain precise budget tracking for advertising expenses across various projects and media channels.

- Developed and executed strategic projects that supported growth initiatives of life distribution partners.- Distributed industry data and trends obtained through SMEs and rapport with Sales with internal creative partners to drive key messages in market.- Formatted KPIs into firm-specific deliverables that deployed to target distribution partners through a series of mediums, including: NF.com, monthly firm-specific enewsletters and emails along with CE webinars; oversaw creative development, planning and execution of these core tactics.- Used customer insights, analytics, and tools to understand and forecast the market, competitor, customer needs and behavior to define appropriate target audiences, evaluate sufficiency, and effectively obtain results with data-based decisions.

- Co-developer of a transformational initiative that focused on streamlining internal issue resolution processes by identifying alternate solutions, reducing resources by 20% while elevating process quality.- Improved FP experience and created greater capacity for Sales partners by removing operational complexities.- Reduced formal complaints by providing exclusive knowledge-based solutions to FPs and wholesaling team, thus providing a memorable UX.- Achieved record response timing in processing and handling of requests for all distribution channels while exceeding expectations via recurring positive feedback for UX, efficiency and internal reach.

Grandview, Ohio, United States

- Provided consultative product expertise to determine product suitability via sales-forward conversations with FPs; produced illustrations and solicited relevant marketing material.- Documented interactions timely and accurately to promote company core values of CRM and QA.- Aided in internal growth of ISS by providing crucial feedback for reorg. to improve application function in relation to demand of clientele; piloted implementation of multiple innovative UX software experiences.- SME-level product and industry knowledge proven by training and project opportunities and top tier productivity and quality metrics that exceeded expectations set by KPIs.Accolades: Habitual Journey Award winner, member of CAN/Promise 2020 team, Implementation of Billing Tip Sheets for SSC, lead of Sales Hot Topics, Bravo! Awards for Outstanding Service and Leadership

Reese Phifer Hall, University Of Alabama

- Coordination in planning and marketing for college-wide recruitment and alumni events.- Account management and procurement of college and departmental-wide scholarship funds.- Created and integrated deliverables in Adobe Creative Suite for event promotion.

Reese Phifer Hall, University Of Alabama

- Coordination in planning and event marketing efforts promoted student organizations and areas of study within the college to support enterprise-wide recruitment and retention goals.- Authored communications materials and delivered to various stakeholders within strict timelines.- Interacted with prospective students and families to highlight college programs and services.

- Analyzed existing marketing and target audiences while monitoring social media trends to generate relative content that effectively promoted CTA, Mission, and Vision; performance and ROI metrics produced via Google Analytics and Microsoft Office Suite.- Adobe Creative Suite and Canva utilized for campaign collateral creation for areas of interest (graphics, social media, video).