Elise Ringo Email & Phone Number

-Develops Sefaria’s annual user survey and collaborate with external contractors to guide implementation, analysis and reporting - Keeps all of the data surrounding our users and their use of the site up to date for proper list segmentation - Organizes tagging of users for clarity and consistency within Sefaria’s database in the interest of maintaining a healthy list- Ensures reliability and integrity of user data with regular (quarterly) CRM cleaning, checking for redundancies or junk data- Administrates and maintains Salesforce database function, including setup of automations, reports, and creation of custom fields- Measures, tracks and reports on ROI of key marketing and communications activities (using Google Analytics, SEMRush, additional analytics platforms, and our annual user survey)- Crafts and implements social media ad campaigns, including creation of custom target audiences using information from Sefaria’s user database - Manages and oversees Sefaria’s Google Ad Grant, including working with external contractors- Compiles and distributes monthly report on Sefaria metrics, including email performance, social media, web and app traffic, and metrics indicating user retention and engagement- Collaborates with members of all other Sefaria departments (particularly Development and Learning) by gathering and analyzing information on their behalf to be used in strategy development or reporting to external stakeholders- Conducts monthly review and update on progress of marketing KPIs (email list growth and activity, number of site users, frequency of visits, etc.) toward strategic goals

Greater New York City Area

-Manages full marketing of between 10-15 frontlist titles every season, beginning at acquisition. -Determines marketing plan ahead of publication including retail marketing, partnership marketing, and content marketing. -Handles early outreach to retailers including Barnes & Noble and independent bookstores to promote priority titles. -Manages partnerships with other brands or companies for cross-promotional opportunities around titles. -Interfaces between multiple departments, including sales, ad/promo, publicity, editorial, and corporate marketing. -Leads weekly meeting of publicists, marketers, and editors discussing titles and proposals. -Sets and implements ad plans on social media, LiveIntent, and print outlets.-Coordinates generation of content around titles including organic social media promotion, online excerpts, and more.

Greater New York City Area

- Developed content, wrote and edited copy, and scheduled posts for Tor/Forge social media, blogs and newsletters. - Managed sweepstakes, digital campaigns, and other online promotions. -Tracked online engagement for social media and newsletters. - Managed website for the Tor Teen imprint - Assisted with brainstorming and implementing marketing strategies for titles across imprints.

Greater New York City Area

Managed content of Strand Bookstore Twitter with 57,000 followers. Wrote regular content pieces and author Q&As for Strand's Medium account. Assisted in production of weekly emails to 58,000 Strand newsletter subscribers and tracked analytics for social media platforms including Twitter, Facebook, and Tumblr as well as email analytics. Also worked with Events team to promote talks and signings and contacted sponsors to provide food and drink for programming. Sent weekly aggregated press releases of events to a variety of media contacts and regular dedicated press releases for special events.

Greater New York City Area

Assisted customers throughout store. Maintained and tracked store inventory and assisted with purchase of used books from customers. Performed regular section maintenance to maximize use of bookstore space. Regular use of POS system. Wrote "staff picks" reviews of books to promote titles.

Reed College Library

Aided in creation of training materials for future employees and worked with supervisor on organization of confidential patron information and recordkeeping within the office. Managed loan requests from other libraries.

Portland, Oregon Area

Exercises and socializes dogs for adoption, monitors animals for health problems, assists with upkeep and maintenance of facility.

Maintains material safety data sheet database of chemicals and track United Fire Safety reports on emergency lights and fire alarms. Independently assures functionality of equipment in areas of the campus where chemicals are stored. Performs quarterly internal inspection of buildings. Organizational work in office.

Offered explanatory information about aquarium exhibits to guests, led tours and engaged visitors in conversation about marine biology and provided assistance to visitors throughout their experience at the aquarium.

Bachelor Of Arts (B.A.), English Language And Literature, General

Bachelor Of Arts (B.A.), English

Activities and Societies: Weekly Writing Workshop, Reed College Creative ReviewThesis titled "'Woe unto world's end': Apocalypse in J.R.R..