Coming Winter 23' to Georgetown, DC -- A wellness studio featuring Full-Spectrum Infrared Sauna + Float Therapy

Responsible for managing and supporting the growth and development of Pure Sweat + Float Studio; locations in Brentwood TN and Franklin TN. Responsibilities are ever-growing but some include: -Oversee day-to-day operations-Strategic marketing and communications-Identifying, activating and evaluating partnerships-Social media; content creation and deployment, strategic partnerships-Reviewing + advising on financial activities, budgeting, and expenses-Staffing, training and development-Leading corporate culture-Assessing organizational and personnel performance-Product research, purchasing, and vendor relations-Maintaining a pristine environment + equipment maintenance-Community development and relations-Booking engine development and troubleshooting

Building and supporting hospitality and lifestyle brands via Marketing, Social Media, Website Design & Maintenance, Project Management, Influencer Seeding, and Content Development. Client roster includes Sobro Guest House (TN), Oliver Hospitality (TN), Fairlane Hotel (TN), Single Music Co (TN), In Good Company (TN), Elk River Wagyu (TN).

-Initial launch of Daybreaker events in Nashville, TN-Produced monthly immersive fitness and dance experiences over the course of 23 months-Built an engaged and passionate community-Promoted monthly events to relevant local audiences-Sourced event venues, talent, musicians and performers-Identified, interviewed, and lead a volunteer production team-Cultivated influencers for attendance and promotion-Coordinated event details with vendors and sponsors-Sourced local partnerships-Followed detailed Brand standards and practices including marketing, communications, operations, sponsorship, financing, and PR -Collaborated with National brands including CMT, RX Bars, Mati Energy Drinks, GTs Kombucha, Manitoba Harvest, Nut Butter Nation, and Little Barn Apothecary to name a few

Oversaw marketing and social media initiatives for the 5 W Hotels of New York City.• Created and implemented marketing plans for W Hotels of New York and New Jersey to include 5 properties• Project managed 30 activations including budgeting, executive approval, contract negotiation, and final execution• Fostered 100+ VIP relationships solidifying rooms revenue, brand awareness and product placement• Identified, negotiated, booked, and saw through conception weekly music programming across 5 NYC hotels• Worked with Field Marketing teams to create and maintain independent websites including design and strategy• Advised W Global team on new/next NYC talent, procurement, and implementation• Produced hotel in-house entertainment events inclusive of 75+ Music, Fashion, and Design activations• Managed Social Media channels daily to include Twitter, 2 Instagram Handles, 5 property Facebook Pages• Ensured all hotel departmental executions met brand standards, logo usage guidelines, and legal mandatories• Generated 20 new partnerships with local businesses and trendsetters to build property specific programming• Aligned influencer marketing strategies, room trades, giveaways, and property loans with W Brand initiatives• Approved and oversaw all photo-shoots and on-property filming, implementation of said content• Collaborated with third-party operators to drive revenue, guest traffic, and social media traction• Promoted hotel outlets through production of 60+ events to drive revenue, PR, and brand loyalty• Created and implemented 25 local offers for hotel packages impacting total revenue and ADR• Designed marketing collateral, event promotion, and advertising for hotels including: InDesign documents, PowerPoint presentations, promotional videos, and E-Mail campaigns• Supported sales and catering teams by developing and implementing strategies to win new business• Collaborated with W Global Brand team to produce and execute Brand initiatives throughout NYC

Supervise Front Office operations to include Check-in/check-out reception, Concierge, PBX phone operators, and Guest relations.• Manage daily hotel operations to include; VIP guest requests, billing inquiries, arrivals, departures• Coordinate with Marketing department on package components to ensure delivery and execution• Develop incentive based programs to motivate talent and reach departmental and hotel-wide goals• Work directly as liaison between high-profile guests, hotel operations, and outside vendors• Lead team of 25 talent and motivate staff to include multiple departments• Manage staff scheduling while complying with New York City Union rules and regulations• Analyze and report to Executive Committee on monthly departmental profit and loss reports

VIP Manager for W New York - Union Square. Oversee high-profile guest reservations from start to finish. Coordinate VIP experiences.• Coordinate property-level components of celebrity guest relations and reservations• Assist PR and Marketing teams with guest management at various high attendance events• Perform 5-10 weekly property level Sales sites for pop-up and scheduled prospective clients• Responsible for more than 50 VIP/high-revenue guests• Conceptualize and execute memorable WOW moments for over 100 guests and team members• Named 1 of the 10 Top Hotel Managers in New York City 2011- Big Apple Stars Award