Elizabeth Crews Email & Phone Number

Willoughby, Ohio, United States

Framingham, Ma

• Executed a strategic vision for customer relationship management capabilities—a company-wide unified audience database solution, including 16 brands with 400,000 customers across 10 industries.• Championed customer satisfaction from contract signing through invoicing. Fulfilled digital contracts for ad serving, lead generation, and custom revenues while increasing communication between sales, customers, and billing.• Governed 16 revenue-generating buyers guides and awards programs, including email marketing, telesales, and awards logistics.• Served as the division lead for all month-end expense-related functions, including accruals, deferrals, month-end reporting for budgets totaling $11 million in revenue and $2 million in expenses.

Framingham, Ma

• Boosted engagement with the audience database solution, adapting CRM workflow through demographic and categorical data, KPI measurements, targeted emails, and enhanced email deliverability.• Created Ancillary Revenue department growing revenues by 77% to $500K and tripling the number of programs. Prioritized CRM planning by working with a team to create an e-commerce template buyers’ guide and awards programs using SQL databases.• Launched a brand marketing department able to support 19 brands through media kits, tradeshows, sales collateral, and external services• Integrated the first corporate email service provider, successfully transferring 30 internal users to the new platform and allowing multiple brands and departments to effectively market to their customers.• Recognized by company officers for successfully building a team to assess and implement General Data Protection Regulation (GDPR) guidelines and processes, strengthening cross-company operations. • Directed audience development and production staff workflow while crafting strategies to capture data, assess analytics, and elevate online member growth, page views, and magazine circulation.• Consistently achieved financial goals through establishing cost structures as well as coordinating budgets and monthly proforma and reforecast processes with publishers and the finance department.

Boulder, Co

• Increased renewal rates of VeloNews from 62% to 74% and re-launched Ski Racing magazine after acquisition to include paid subscription and retail circulation, driving significant revenue growth. • Empowered marketing and CRM by reestablishing direct mail and launching an online promotion program to generate new subscriptions, resulting in a 5% increase in additional subscriptions.