- Getty Images stock photographer, Member of Lakeville Chamber, preferred photographer- Photo shoots – events, business stock, families, seniors, weddings; model management- Designed and selected photo collages/layouts in client’s homes; Expert in editing photos - Developed brand and client marketing material, website and business Facebook and Google Places page; www.daybydayphotography.com and www.facebook.com/daybydayphotography

- Managed construction, design, photography/artwork and branding of new advisor office buildout- Created referral marketing program and processes, developed client intake and management systems, surveys, referral scripts, taglines, introduction cards- Managed four interns

- Active participant in the sixth largest rebranding effort in U.S. history when Ameriprise Financial spun off from American Express. * Led and developed centralized photography and intellectual property efforts and managed all brand assets; Developed and launched trainings, guidelines, communications, and new processes * Assisted in the creation of visual and messaging guidelines for both Ameriprise and RiverSource brands- Created experiential office branding program for… Show more - Active participant in the sixth largest rebranding effort in U.S. history when Ameriprise Financial spun off from American Express. * Led and developed centralized photography and intellectual property efforts and managed all brand assets; Developed and launched trainings, guidelines, communications, and new processes * Assisted in the creation of visual and messaging guidelines for both Ameriprise and RiverSource brands- Created experiential office branding program for 3,100 employee and franchisee offices nationwide resulting in a 56% increase in financial plans, 37% increase in assets per advisor and 97% advisor satisfaction within employee offices. * Executed interactive web site resulting in more than 3,400 visits and 23,000 page views in less than a year, wrote communications and various marketing material including a comprehensive order catalog for each program item * Developed and launched a highly participative Dream Office Makeover Contest with CMO and legal department for all high performing advisors. 27 winners resulted in more than $335k in office improvements and $130k in distributed co-op dollars * Consulted one on one with advisors to incorporate branded items into offices- Created a successful before and after video of franchisee office demonstrating the transformation possible through office branding; Managed all aspects of artwork program including development, purchasing and licensing- Managed $1+ million photography budgets and estimated a cost avoid of over $720,000 in three months by centralizing photography across the company- Directed and coordinated three high-end on location photo shoots within budget; executed two of the three shoots within one month’s time- Developed visual and messaging guidelines for Ameriprise Bank and the business owner market- Launched DAM tool for more than 850 users containing more than 2,500 digital assets; managed all assets including 500 image licenses- Managed two contractors Show less

- Successfully executed and managed AdDirect, an online local advertising tool for more than 10,000 advisors * Re-engineered advertising placement process resulting in a significant decrease in turnaround time from 14 days to two business days * Increased advisor advertising and sparked advisor satisfaction dramatically * Authored business requirements to customize vendor software * Implemented field test, early rollout and national rollout, training, developed… Show more - Successfully executed and managed AdDirect, an online local advertising tool for more than 10,000 advisors * Re-engineered advertising placement process resulting in a significant decrease in turnaround time from 14 days to two business days * Increased advisor advertising and sparked advisor satisfaction dramatically * Authored business requirements to customize vendor software * Implemented field test, early rollout and national rollout, training, developed communications and marketing materials Show less

- Revitalized exhibit/tradeshow program increasing advisor sales more than 1000% within a year and a half. - Analyzed program options, managed budget, designed posters, and managed creative process with external designers and agencies.