-Lead monetization initiatives from ideation to implementation, driving profitability and maximizing revenue on themortgagereports.com-Establish OKRs to baseline and measure conversion and revenue, author monetization product roadmap to realize business objectives and streamline user experience.-Drove procurement of test management software through interviewing stakeholders, gathering requirements, and creating an RFP.

-Define, document, and implement end-to-end A/B testing processes, encompassing design and execution, analysis, and presentation of findings.-Retrieve and analyze test results using SQL, Excel, and Python, extract learnings to help illustrate user preferences, and convey statistical results to non-technical stakeholders.

-Managed content updates for the highest visibility pages on Petco.com: Homepage and Salepage. Forecasted and analyzed page performance using multi-variant testing, algorithms, and logistical regression.-Synthesized marketing and leadership priorities with data-driven design. Wireframed daily site content updates and coordinated cross-functional execution between creative, marketing, site merchandising, and dev. Simplified analytics tagging nomenclature and eliminated duplicative Adobe metrics to increase company-wide site metric consistency.-Reinvented the content management process by streamlining workflow and identifying and eliminating ineffective meetings and tools. Built increased agility into the process to improve ability to accurately execute and report ad- hoc changes in response to business needs.

-Worked closely with IT to launch Petco’s first online pharmacy. Provided analytics and coordinated product enhancement prioritization and timing between internal Petco teams and a third-party pharmacy.-Produced dashboards, tools, queries, and reports for analyzing and summarizing new customer acquisition, promotional and marketing effectiveness. Versed in finding patterns and trends in complex, multivariable data sets.-Designed and prioritized A/B tests using site metrics, market research, customer feedback, and competitive analysis. Presented results and actionable insights to directors and executive staff using data visualization.- Results- Drove a +655 bps lift in pharmacy conversion from March-November 2019 through site experience optimization, marketing, and promotional initiatives.

•Merchandise Hollister Girls product to the domestic and international sites; manage, and audit the online assortment from the beginning to the end of product lifecycle.•Create the seasonal site taxonomy by working cross-functionally to maximize SEO value, minimize customer friction, and support marketing initiatives.•Implement process improvements by identifying efficiency opportunities, developing new workflows, and managing implementation.•Coordinate workflow of merchants, photo studio, and copy to prepare products for set.•Execute A/B tests and utilize site metric analysis to optimize linking strategy, sale execution, and sorting method on gird page.•Provide site enhancement requirements to development team and perform UAT prior to releases.•Monitor SEO performance, identify areas of opportunity, and initiate improvements. •Maintain and present competitive website analysis through patterning.

•Explain treatment plans to patients, oversee financial arrangements, and facilitate communication between clinical staff and patients.•Manage the accounts payable/receivable, track and inform staff of production and collection numbers, present areas of financial opportunity.•Oversee external marketing by hosting promotional events, building positive relations with local businesses, and distributing business information.•Develop social media presence through Facebook and Instagram, make regular improvements to business website.•Dental assist surgeries, basic and major restorations, and endodontic treatments. Trained in X-rays and sterilization procedures.

•Executed administrative duties such as: greeting patients, locating and filing medical records, and preparing patients for doctor consultations.•Performed EKGs, patient assessments, wound dressing, and medical charting. •Established Spanish proficiency through interacting with coworkers and patients.

•Assisted the head of the Language and International Health Department with academic and administrative duties such as course instruction, grant writing, and student mentoring.•Increased program publicity and growth by recruiting expert academic speakers in the health field for biannual symposiums.•Fostered and maintained alumni relations through sending regular department newsletters and hosting alumni networking events.

•Managed reservations and golf car sales, dispatched invoices, collected payments, and balanced client account ledgers.•Directed transport and delivery of hundreds of golf cars to various large-scale national events; managed inventory and delegated maintenance needs.•Performed administrative duties, addressed customer service needs, and facilitated business negotiations with clients.