Elizabeth Gomes Email & Phone Number

San Francisco, California, Us

In this role, I am responsible for strategy, planning and execution of PPC, SEM, SEO initiatives to drive business objectives. Create and execute digital marketing plans, competitive analysis, keyword strategies, bid and budget management, site audits, creative optimization, reporting and analysis, to improve efficiencies and increase revenue through innovative and comprehensive digital strategies.• Develop and deliver digital strategy for the complete visitor experience across digital touch points• Provide visitor evangelism by leading the continuous optimization of the visitor journey• Maintain the website balance between lead generation, branding, and user experience• Facilitate communication and strategic alignment across all marketing disciplines• Act as internal digital marketing expert providing recommendations that improve results• Assist in the project definition, strategy creation, and accountability of key marketing projects. • Drive strategic decision making through the use of data, testing, and industry best practices • Participate in the marketing project assessment and prioritization processes

Gb

Responsible for leading consumer goods clients, helping them to achieve online marketing goals and objectives. Also, responsible for driving new solutions in the digital realm and a sought after expert in digital strategy and consumer goods, both to internal and external teams.

Cambridge, Cambridgeshire, Gb

• Development of demand generation campaigns supporting sales revenue goals delivering leads, pipeline, and awareness• Responsible for partnering with Product and Field Marketing to develop and deploy revenue-generating campaigns and programs to a world-wide audience• Monitor, analyze, and report marketing analytics and metrics to determine future marketing strategy based on results• Drive communication campaigns that articulate brand objectives to targeted audience within tech market, key messaging, program metrics and call to action that drove 134% ROI, and 200% YoY conversion increase

Dearborn, Michigan, Us

Lead development of marketing strategy with the department director, creating cutting edge multi-platform marketing solutions driving advertising revenue for Ford and it's dealers through digital activation of sponsorships, events, and select model launch marketing campaigns.Digital Marketing Channels included: Facebook, Twitter, YouTube, and FoursquareAdditional responsibilities included annual media planning process for both traditional and digital/social media channels, tier 3 advertising compliance programs that ensured dealers multiply the marketing message in a brand commensurate way.

Seattle, Washington, Us

Bachelor Of Science (Bs), International Marketing

Associate Of Arts And Sciences (Aas), Computer Systems And Network Technologies