Liz Thompson

Liz Thompson Email and Phone Number

Director and Head of North America @ Brand Genetics
New York, NY, US
Liz Thompson's Location
New York, New York, United States, United States
Liz Thompson's Contact Details

Liz Thompson personal email

n/a
About Liz Thompson

At Brand Genetics, we help some of the world’s leading brands solve complex challenges and unlock positive growth by giving them a new way to look at the world: human-first. This means leveraging four unique lenses — human sciences, human empathy, human behaviour and human futures — to identify the insights, strategies, innovations and opportunities on which to supercharge sustainable brand growth.A strategic analyst and born problem solver, I apply my knowledge and interest in human behavior to the world of strategy and innovation. With a background in psychology and neuroscience, I am obsessed with uncovering the 'why' behind the 'what' as well as focusing on real-world behaviour (vs stated preferences) to help close the say-do gap in consumer research.As Head of North America for Brand Genetics, I work to deliver solutions that not only add sustainable business value, but make people's lives better and have a positive impact on the world. Because making people happy doesn’t just feel good -- data shows it is good business, driving growth and loyalty as a foundation for brands that matter!

Liz Thompson's Current Company Details
Brand Genetics

Brand Genetics

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Director and Head of North America
New York, NY, US
Employees:
53
Liz Thompson Work Experience Details
  • Brand Genetics
    Director And Head Of North America
    Brand Genetics
    New York, Ny, Us
  • Brand Genetics
    Director & Head Of North America
    Brand Genetics Apr 2021 - Present
    New York, New York, United States
    Brand Genetics is a strategic brand growth consultancy, specialising in human-first insight, strategy and innovation. As Head of North America, I lead the team in applying behavioral science and a deep understanding of human motivations to identify, shape and activate scalable opportunities for brand growth.
  • Brand Genetics
    Associate Director
    Brand Genetics Mar 2018 - Mar 2021
    London, United Kingdom
  • The Decision Lab
    Strategy Associate
    The Decision Lab Aug 2017 - Jan 2018
    Freelance strategic support and contribution to client work and firm publications for TDL, a behavioral design think tank that believes a solid understanding of decision making can, and should, be applied to create meaningful change
  • Bluemarlin
    Senior Strategist
    Bluemarlin Jan 2017 - Jul 2017
    Greater New York City Area
    Senior Strategist at award-winning Brand Consultancy, developing brand positioning and creative strategy for CPG and B2B clients across categories and regions. Leverage consumer insights and design thinking to solve business challenges around brand, product, experience, and innovation.
  • Bluemarlin
    Strategist
    Bluemarlin Jun 2015 - Dec 2016
    Greater New York City Area
  • Dragon Rouge
    Brand Strategist
    Dragon Rouge May 2013 - Jun 2015
    Brand strategist at a global branding and design consultancy, identifying key consumer insights to translate into strategy, working across a broad range of industries.
  • Duke University
    Research Assistant
    Duke University Jan 2012 - May 2013
    Boundaries Of Social Cognition Lab Of Dr. Lasana Harris
    Thesis research in Identity Economics with Dr. Lasana Harris, exploring how traits are inferred from behavior and how those inferences affect future decision making processes, using fMRI to examine the specific brain networks involved
  • Acadia Fund, L.P.
    Assistant
    Acadia Fund, L.P. Jul 2012 - Mar 2013
    Greater New York City Area
    Office assistant for Patrick Dolan (Managing Partner), editing work and assistance with various office projects
  • Crux Worldwide, Llc
    Research Analyst
    Crux Worldwide, Llc Jul 2012 - Feb 2013
    Greater New York City Area
    Research analyst for Dax Callner (Co-Founder), conducting research for a new book that aims to explore brands and self-identity in social media channels
  • New York University
    Research Assistant
    New York University Jun 2012 - Aug 2012
    Social Perception And Evaluation Lab Of Dr. Jay Van Bavel
    Research assistant for Dr. Jay Van Bavel, exploring decision making in high-conflict moral dilemmas and experimental design for examining how social identities (e.g. in-group/out-group bias) influence subjective reward value, including goods and social exchanges
  • University Of Pennsylvania
    Research Assistant
    University Of Pennsylvania May 2011 - Aug 2011
    Decision Lab Of Dr. Joseph Kable
    Worked in the research lab of Dr. Joseph Kable, where the focus of inquiry was understanding how people make intertemporal choices and exploring the neurophysiological mechanisms underlying decision-making
  • Duke University
    Research Assistant
    Duke University Jun 2010 - Mar 2011
    Cognitive Neuroscience Lab Of Dr. Michael Platt
    Worked in Dr. Michael Platt’s Cognitive Neuroscience Lab on a behavioral genetics project exploring the possible genetic contributions to social behavior, using Rhesus macaques as a model

Liz Thompson Skills

Research Powerpoint Strategy Microsoft Excel Microsoft Word Spss Editing Branding And Identity Brand Architecture Copywriting Qualtrics E Prime Strategic Brand Positioning Consumer Insight Consumer Behaviour

Liz Thompson Education Details

Frequently Asked Questions about Liz Thompson

What company does Liz Thompson work for?

Liz Thompson works for Brand Genetics

What is Liz Thompson's role at the current company?

Liz Thompson's current role is Director and Head of North America.

What is Liz Thompson's email address?

Liz Thompson's email address is eh****@****uke.edu

What schools did Liz Thompson attend?

Liz Thompson attended Duke University, Quantic School Of Business And Technology, The London School Of Economics And Political Science (Lse).

What skills is Liz Thompson known for?

Liz Thompson has skills like Research, Powerpoint, Strategy, Microsoft Excel, Microsoft Word, Spss, Editing, Branding And Identity, Brand Architecture, Copywriting, Qualtrics, E Prime.

Who are Liz Thompson's colleagues?

Liz Thompson's colleagues are Nathania Messer, Cliff Fawcett, Luana K., Makena Drutman, Adam Hendrick, Ciaran Nilan, Olly Wicken.

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