Cassie Elder Email & Phone Number

Roswell, Ga, Us

San Jose, Ca, Us

- Own and manage a professional services book of business comprising Adobe’s top tier and top ten accounts- Drive revenue and consistently overachieve on P&L targets (+15-20%). Partner closely with Adobe license and professional services sales teams to uncover new opportunities in our strategic retail accounts, help close high-profile deals, and build a robust revenue pipeline. - Champion new Adobe product and services offerings and consistently lead in defining, selling, and implementing innovative, cutting-edge programs. Consistently drive value and innovation for our clients across all digital maturity levels.- Develop organizational strategies to allow for full use of Adobe values to enable visionary programs that support processes from business development, strategic consulting, product development, sales, and business operations- Improve Adobe’s thought and industry leadership - drive client successes, develop and present key content for high-profile presentations and competitive evaluations

Atlanta, Ga, Us

DataCraftDataStrategy. DataScience. DataSecurity.Business can be run on uninformed opinions and theories that sound plausible—but data analysis shines a light on the actual story, while providing information on how to best move forward. A failure to read the hidden truths that lie in data can lead to a misstep in business strategy, often hinted at through consistent difficulties, roadblocks and eventually a dwindling bottom line.As a founder and lead data analytics strategist at DataCraft Partners, I help clients to leverage the enormous amounts of data that businesses today possess, and turn the seemingly disparate and jumbled data sources into a strategic business plan informed by insights derived from key metrics. Our focus is developing a long-term competitive advantage via an open, transparent process that utilizes the latest in technology combined with insights derived from intelligent judgement. DataCraft Partners helps traditional businesses that aren’t leveraging data strategically to modernize their internal strategies, as well as modern, data-rich information-based companies whose growth outpaces their internal ability to implement a data architecture and governance. In short, we aid business to mature, evolve and innovate using carefully curated insights extracted from analyzed data.

Helped companies define and execute an Enterprise Information Management Strategy by providing an integrative, structured approach for defining and governing information assets, regardless of organizational and technological boundaries. Helped clients improve operational efficiency, promote collaboration across the enterprise and gave employees the insight they needed to make better decisions.

Atlanta, Ga, Us

As data strategist for Moxie, I oversaw data projects and defined long-term data strategy across multiple clients. I worked effectively with stakeholders across multiple teams and disciplines to define the business strategies that should be adopted. Strategies optimized the value of data and supported future growth through scalability and portability.I led projects that ultimately allowed our clients to have richer customer profiles and track customer and prospects across marketing channels, and worked closely with vendors on requirements and design to tie data sets across business units and channels to allow clients the ability to segment, track and optimize customer activities longitudinally. I worked closely with and advised IT teams on proper architecture and tools for a data platform that provided Moxie teams and clients with insights into marketing performance and achieved the vision of providing a cross-client, cross-channel view of data.

Atlanta, Ga, Us

As a leader of Moxie's Data Platforms team, I help our agency and clients become data driven by turning large sums of data from disparate sources into actionable information.I lead programs that allow our teams to analyze and optimize our client's digital tactics, creative messaging and channel strategies by utilizing big data platforms, data exploration, statistical and econometric modeling, test and control experiments, and machine learning technologies.

Atlanta, Ga, Us

Utilized econometrics, forecasting and economic modeling to grow profits for clients through pricing strategies.Consulted with clients to effectively implement pricing strategies with IT, billing, accounting and customer service organizations.Performed project management, data gathering, data management, economic analysis, and report writing for policy research projects.Helped journalism clients optimize revenue when moving to monetized content model by analyzing relationship between subscription and ad revenues:Developed processes to take data from raw stage to meaningful use.Utilized the following technologies:BASH scripting, Hadoop, Hive, Sqoop, MariaDB, PostgreSQL, STATA, LogiXML

Healthcare Policy Outcomes AnalystUsed a quasi-experimental approach that exploited the timing and county specific implementation of Medicaid managed care plans in a specific region of Kentucky in the late 1990s to shed new light on the important question of how Medicaid managed care affects health outcomes. Utilized Medicaid claims data to define avoidable asthma hospitalization rates as a measure to analyze health outcomes for children.

Atlanta, Ga, Us

Corporate and High-Wealth Account Management Marketing Strategy and ManagementAccount Functional Roles: Financial Controller, HR Administrator, Compliance Officer

Alpharetta, Ga, Us

Process DesignProgram Design & ManagementTechnical Strategy

Designed and architected data repository, user interface and ETL process for centralized master vendor management and master data management services.Created universal process for managing and distributing master data to clients Lead teams of data management professionals.

Adobe Marketing Strategy And Execution

Certificate For Ph207X: Health In Numbers: Quantitative Methods In Clinical And Public Health Resear, Public Health

Economics, Health Economics, Developmental Economics, Applied Econometrics

Education record