Cassie Elder Email and Phone Number
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Cassie Elder phone numbers
I am an energetic and entrepreneurial digital technology executive. I bring over 22 years of diverse technology, digital marketing, and strategy consulting leadership experience for blue-chip organizations from brand, vendor, and agency perspectives. Much of my career has been focused on driving digital transformation for leading global organizations and brands. I am a compassionate leader with a collaborative spirit. With my strong passion for team building, mentoring, and coaching, I have earned a reputation for aligning diverse teams around a common mission. We are high achievers in challenging and chaotic environments, and we deliver on organizational goals. Awareness, courage, and compassion form my core values. Currently working with Adobe as a Senior Client Partner, I drive revenue growth from existing business and through new business development and I expand Adobe’s thought and industry leadership position. I achieve all of this while consistently meeting and exceeding personal, team, and enterprise-level goals. In my current role, I am responsible for leading consulting programs with budgets of $30MM+ for our top global retail brands around the Adobe Experience Cloud suite of products. I partner with our customers to understand their business needs. I build specialized, dynamic teams focused on designing and implementing customized digital marketing solutions and programs that align to these business goals. Successful execution of our programs enables our clients to become world-class experience leaders and to realize maximum value of their Adobe investment. My most previous role was Co-founder and Principal DataCraft Partners, LLC. Since 2014, DataCraft has driven revenue growth, innovation, and digital maturity for global organizations with Data Strategy, Data Science, and Data Security solutions. Previous to this, I have held senior leadership and strategic advisor roles in information technology and marketing spaces across all major industry verticals. As an economist by training and practice, I have been applying the fundamental components of applied economics, data, and data science for years to my work in developing solutions for my clients to optimize profits, efficiencies, and the customer experience.I have served on boards of nonprofits, advised various startups and technology initiatives, and provided professional mentorship and coaching. I hold a B.S. in Economics with a minor in Mathematics and a certificate in Health Economics from the Georgia State University Andrew Young School of Policy Studies.
Prosci
View- Website:
- prosci.com
- Employees:
- 570
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ProsciRoswell, Ga, Us -
Principal Client PartnerAdobe Nov 2018 - PresentSan Jose, Ca, Us- Own and manage a professional services book of business comprising Adobe’s top tier and top ten accounts- Drive revenue and consistently overachieve on P&L targets (+15-20%). Partner closely with Adobe license and professional services sales teams to uncover new opportunities in our strategic retail accounts, help close high-profile deals, and build a robust revenue pipeline. - Champion new Adobe product and services offerings and consistently lead in defining, selling, and implementing innovative, cutting-edge programs. Consistently drive value and innovation for our clients across all digital maturity levels.- Develop organizational strategies to allow for full use of Adobe values to enable visionary programs that support processes from business development, strategic consulting, product development, sales, and business operations- Improve Adobe’s thought and industry leadership - drive client successes, develop and present key content for high-profile presentations and competitive evaluations -
Co-FounderDatacraft Partners, Llc Mar 2015 - PresentAtlanta, Ga, UsDataCraftDataStrategy. DataScience. DataSecurity.Business can be run on uninformed opinions and theories that sound plausible—but data analysis shines a light on the actual story, while providing information on how to best move forward. A failure to read the hidden truths that lie in data can lead to a misstep in business strategy, often hinted at through consistent difficulties, roadblocks and eventually a dwindling bottom line.As a founder and lead data analytics strategist at DataCraft Partners, I help clients to leverage the enormous amounts of data that businesses today possess, and turn the seemingly disparate and jumbled data sources into a strategic business plan informed by insights derived from key metrics. Our focus is developing a long-term competitive advantage via an open, transparent process that utilizes the latest in technology combined with insights derived from intelligent judgement. DataCraft Partners helps traditional businesses that aren’t leveraging data strategically to modernize their internal strategies, as well as modern, data-rich information-based companies whose growth outpaces their internal ability to implement a data architecture and governance. In short, we aid business to mature, evolve and innovate using carefully curated insights extracted from analyzed data. -
Senior Consultant3Sage Consulting,Llc Aug 2014 - Feb 2015Helped companies define and execute an Enterprise Information Management Strategy by providing an integrative, structured approach for defining and governing information assets, regardless of organizational and technological boundaries. Helped clients improve operational efficiency, promote collaboration across the enterprise and gave employees the insight they needed to make better decisions.
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Data StrategistMoxie Feb 2014 - Aug 2014Atlanta, Ga, UsAs data strategist for Moxie, I oversaw data projects and defined long-term data strategy across multiple clients. I worked effectively with stakeholders across multiple teams and disciplines to define the business strategies that should be adopted. Strategies optimized the value of data and supported future growth through scalability and portability.I led projects that ultimately allowed our clients to have richer customer profiles and track customer and prospects across marketing channels, and worked closely with vendors on requirements and design to tie data sets across business units and channels to allow clients the ability to segment, track and optimize customer activities longitudinally. I worked closely with and advised IT teams on proper architecture and tools for a data platform that provided Moxie teams and clients with insights into marketing performance and achieved the vision of providing a cross-client, cross-channel view of data. -
Manager - Business Intelligence Program ManagementMoxie Mar 2013 - Aug 2014Atlanta, Ga, UsAs a leader of Moxie's Data Platforms team, I help our agency and clients become data driven by turning large sums of data from disparate sources into actionable information.I lead programs that allow our teams to analyze and optimize our client's digital tactics, creative messaging and channel strategies by utilizing big data platforms, data exploration, statistical and econometric modeling, test and control experiments, and machine learning technologies. -
Economic AnalystMather Economics Llc Jun 2012 - Mar 2013Atlanta, Ga, UsUtilized econometrics, forecasting and economic modeling to grow profits for clients through pricing strategies.Consulted with clients to effectively implement pricing strategies with IT, billing, accounting and customer service organizations.Performed project management, data gathering, data management, economic analysis, and report writing for policy research projects.Helped journalism clients optimize revenue when moving to monetized content model by analyzing relationship between subscription and ad revenues:Developed processes to take data from raw stage to meaningful use.Utilized the following technologies:BASH scripting, Hadoop, Hive, Sqoop, MariaDB, PostgreSQL, STATA, LogiXML -
Health Economics ResearcherAndrew Young School Of Policy Studies Jun 2011 - Aug 2011Healthcare Policy Outcomes AnalystUsed a quasi-experimental approach that exploited the timing and county specific implementation of Medicaid managed care plans in a specific region of Kentucky in the late 1990s to shed new light on the important question of how Medicaid managed care affects health outcomes. Utilized Medicaid claims data to define avoidable asthma hospitalization rates as a measure to analyze health outcomes for children.
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ConsultantRollins Financial/ Rollins & Associates, Pc Dec 2003 - Dec 2008Atlanta, Ga, UsCorporate and High-Wealth Account Management Marketing Strategy and ManagementAccount Functional Roles: Financial Controller, HR Administrator, Compliance Officer -
ConsultantAgile Resources, Inc. Jan 2003 - Dec 2003Alpharetta, Ga, UsProcess DesignProgram Design & ManagementTechnical Strategy -
It Consultant With Keane, Inc.Vha, Inc Jan 1998 - Jan 1999Designed and architected data repository, user interface and ETL process for centralized master vendor management and master data management services.Created universal process for managing and distributing master data to clients Lead teams of data management professionals.
Cassie Elder Skills
Cassie Elder Education Details
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Cornell UniversityAdobe Marketing Strategy And Execution -
Edx, HarvardxPublic Health -
Georgia State UniversityApplied Econometrics -
Stockbridge High School
Frequently Asked Questions about Cassie Elder
What company does Cassie Elder work for?
Cassie Elder works for Prosci
What is Cassie Elder's role at the current company?
Cassie Elder's current role is Problem Solver | Collaborator | Digital Transformation Leader | Principal Client Partner at Adobe.
What is Cassie Elder's email address?
Cassie Elder's email address is ca****@****ers.com
What is Cassie Elder's direct phone number?
Cassie Elder's direct phone number is +167889*****
What schools did Cassie Elder attend?
Cassie Elder attended Cornell University, Edx, Harvardx, Georgia State University, Stockbridge High School.
What skills is Cassie Elder known for?
Cassie Elder has skills like Data Analysis, Analytics, Stata, Business Intelligence, Economics, Econometrics, Statistics, Strategy, Analysis, Program Management, Policy Analysis, Research.
Who are Cassie Elder's colleagues?
Cassie Elder's colleagues are Kelli Smith, Andreas Egholm Larsen, Ron Boyle, Michael Zentveld, James Csupak, Blair Wittig, Kimberly Watson.
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