Ellen Hayden Email & Phone Number

Mississauga

Led team of 40+ Field Merchandising Representatives that executed multiple projects on behalf of major CPG clients in all banners. Interviewed, hired, trained, motivated and resource managed the team. Ensured completion of all reports and oversaw performance management. • Motivated entire Ontario team by monitoring, coaching, developing and training that improved performance, increased job satisfaction and reduced turnover.• Provided retail environment and competitive insights gathered from Field Representatives. This feedback assisted in implementing actionable plans.• Realigned territories to improve efficiencies and reduce transportation costs.

Managed National and Regional CPG merchandising programs focusing on daily operations, and delivering client needs, visions and strategies. Managed business development and drove revenue growth with existing clients while also securing new accounts. Acted as primary point of contact and built relationships with clients (Mead Johnson, American Express/ Amex, Proctor and Gamble, Cadbury Adams, Maple Lodge Farms, Foodland Ontario).• Managed program budget, including delivery of margin targets; ensured that revenue and profit plans were in place and all SLA’s were achieved. • Liaised with Operations team ensuring delivery of best solutions and strategies for client reporting needs.• Initiated Merchandising Rep expense process to monitor and approve allowable expenses. Helped reduce overall rep expenses by 5%.• Through monthly and quarterly reports, provided field insights that explained results and improved understanding of program trends. • Translated feedback into actionable recommendations for both the client and Mosaic.• Won the T.A.P. (Totally Awesome Performance) Award for implementing an on-boarding process for all new Head Office employees. This ensured that new reps felt welcomed and comfortable in their roles.• Organized major events for both clients and the organization, including venue location, travel, accommodations, outsourcing, logistics, meals, experiential and interactive events.

Education record

Completed 3 Out Of 4 Years In The Bachelor Of Business Administration Program