Ellen Monaghan Email & Phone Number

I am an intuitive, passionate and innovative brand strategist and commercially savvy marketing planner. Through business understanding, rigorous research, audience insights, focused propositions, multi-channel know-how, creative thinking, digital intelligence and productive team management, I deliver robust brand strategies, design excellence and effective marketing campaigns for both consumer and corporate businesses that create impact, drive results and grow value. My skills include: brand strategy, expression, and management; customer journey analysis and experience, communication planning, messaging and channel activation; complex stakeholder management; and employee and customer engagement – all applied often to key global initiatives. My sector experience includes: broadcast, telecommunications, public, healthcare, finance, transport, utilities and retail amongst others. I have worked with both consumer and corporate brands, such as O2, Telefonica, Telecom New Zealand, BBC, Virgin Group, KPMG, GSK, Modern Times Group, Department of Health, Bupa and the Money and Pensions Service amongst others.

Listed skills include Brand Architecture, Corporate Branding, Brand Management, Branding And Identity, and 20 others.

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  Brand And Campaigns Marketing Lead

  Money And Pensions Service

  May 2019 - Present - London, United Kingdom

  The Money and Pensions Service is an arm’s-length body of Government, bringing together into one single organisation, the Money Advice Service, Pension Wise and The Pensions Advisory Service, providing money guidance, pensions guidance and debt advice (in England).Accountable for all brand and marketing strategy and deliverables across the organisation to help everyone make the most of their money and pensions.Responsible for the recent development of a successfully newly launched consumer brand ‘MoneyHelper’. Activity included brand strategy, core brand idea, architecture and naming, visual identity, research, application across all channels and internal as well as external stakeholder engagement programme. Ongoing activity includes embedding, building and growing the brand through brand strategy, brand management, brand engagement and ongoing evaluation tracking.Responsible for multi-million advertising campaign to promote Pension Wise, a service from MoneyHelper to provide guidance on all Pension matters. Activity includes media planning, media buying, creative production and results tracking.

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  University Of The Arts London

  Graphic Design