Currently leading the CAA Brand Consulting Talent & Influencers function working across a number of key accounts and new business to provide expert guidance on talent partnerships, influencer marketing and social/comms. From strategy to execution and reporting.Clients include:- Volvo Car UK (Advocacy Programme and Influencer Marketing)- OKX (Talent partnerships, comms and social across Man City, McLaren, Majesticks, Scotty James)- Mondelez (LU Biscuits x Fred Sirieix talent partnership)- Philip Morris International (PMI Connects F1 Grand Prix Programme)- Etihad Airways (Talent Partnerships & Influencer Marketing)- Plus a number of other key clients on both a project and retained basisCAA Women’s Mentor 2024/5.

Responsible for the development and execution of Guild’s overall brand and marketing strategy. Developing Guild’s annual campaign lay down, executing creative and strategic campaigns that successfully deliver Guild’s brand objectives. Heading up the Brand & Campaigns department which includes campaign and marketing, consumer PR, investor relations and social.

Partner Services:Lead a team of 4 to deliver best-in-class partnership management of 5 commercial partner relationships (Bitstamp, Subway, Samsung, Hyper X, Razer), working closely with senior partner clients to ensure partnership objectives are realised, maximising potential for relationship renewal.Talent:Responsible for strategy and relationships for 10+ content creators spanning gamers and lifestyle streamers with a reach of over 19M+ audience. Created and implemented procedures and processes for content creators including identifications and onboarding, briefing, invoicing processes etc.

Account lead on Pepsi's UCLF Opening Ceremony campaign, with a key focus on artist identification, negotiations and contracting for Camila Cabello before leaving Fuse in December.

Account lead on Pepsi's UCLF Opening Ceremony campaign, spanning strategic development of the OC platform, artist identification & shortlisting, artist negotiation & contracting. Full project management with clients, stakeholders and talent teams globally, and 360 artist management, logistics and talent liaison throughout the whole campaign.Working closely with global superstars and their teams - Marshmello, Selena Gomez and Khalid to create the first-ever digital Opening Ceremony for the Champions League Final using the latest innovative technology.Outside of client work I also sat across the OMG D&I Advisory for Women and lead the Fuse Gender Equality team to make an impact for marginalized genders working in sport and entertainment.

Responsible for managing multiple strands of the 2019/2020 UEFA Champions League Final Opening Ceremony. Working with talent, their wider team and key clients/stakeholders including Pepsico and UEFA.Identification and selection of a Global Artist (Imagine Dragons in 2019), delivery of global promotional content, event logistics, stadium performance planning and talent liaison.

Responsible for the marketing and operational management of the Events and Tournament portfolio for Your Golf Travel and clients. Account management, talent liaison, brand activations, event logistics/management of international sporting events including The Masters (US), Ryder Cup (EU), The Open (UK).

Responsible for the increase of sales in our managed site portfolio by pro-actively sourcing and contacting prospective clients, including Tour operators, DMCs, Event companies and Corporate clients.Led the NFL Fan Zone project working directly with NFL UK, Miami Dolphins, New York Jets, Indianapolis Colts and Washington Redskins.Played a key role in the roll out of a new booking system into our event focused sites. Including back of house set-up and training with both managers and staff, both one-on-one and in a group environment.

Worked closely with the General Manager to ensure a smooth running of The Victoria both front of house and in the office.Responsible for all events, from first customer enquiry to on site management.Office responsibilities included responding to all emails regarding bookings and other enquiries, social media management, stock management, dry and wet GP, staff hours, staff recruitment, beer orders and office supplies.

Supervising a team of 6 and working closely with the General Manager to ensuring a smooth running of service both front of house and in the office. Ensuring a positive experience is had by everyone who enters our pub by offering quality customer service, great ales and amazing food. Office responsibilities include responding proficiently to all emails and phone calls in regards to functions and table bookings, also working with Aztec Management System to complete end of day takings, updating products and pricing on our system, and entering new staff to our database.Responsible for the constant updating of social media for the pub including Facebook and Instagram.