Elly Van Den Berge Email & Phone Number

Amsterdam, North Holland, Netherlands

Lead a team of > 25 digital marketing experts in various client projects. End-to-end marketing optimization in support of ongoing digital marketing delivery, from strategy and budgeting to execution and analysis. Increase efficiency and drive consistent results of my team in the marketing process, focusing on metrics, best practices, budgeting and reporting. My client portfolio ranges from the financial sector to NGO organizations.Scrum | Media strategy | product management

Amsterdam Area, Netherlands

Digital marketing strategy and support in agile way of working | Scrum | agile marketing

Amsterdam En Omgeving, Nederland

Helping big clients with managing marketing campaigns from A-Z.

✔ Developed a new dropdown navigation✔ Conversion Optimization✔ Online campaign management✔ Online marketing & sales✔ Online strategyEndeca | Kibana | ATG | Hotjar | SAP BusinessObjects

Rotterdam Area, Netherlands

✔ Growth of marketing budget, sales, margin & NPS realized - in line with CB explosive growth New business development for the living department. Responsible for the general growth of this group by listing the right collection, inventory management, design and implementation of matching cross channel marketing strategy and campaigns. Advice external suppliers/brands on different marketing activities. Put together marketing plans in order to achieve the sales/branding goals & the contribution to customer satisfaction. ✔ Market/keyword research✔ Assortment determination✔ Relationship management✔ Analyses - sales, margin & stock✔ Inventory management✔ Traffic & conversion optimization✔ Cross-channel marketing: Display | social media | video | leaflets | shops | OOH | affiliate

Amsterdam Area, Netherlands

Promoted to Category manager - commercially responsible for the Home & Leisure category at vd.nl. Continuously optimizing the online catalog by develop and implement the overall strategy from an omni-channel perspective. Analysing the behavior of the customer (google analytics & sales analysis) in order to improve usability and thereby increase sales (conversion) and margin numbers. Marketing elements like SEA en SEO (in collaboration with an online marketeer) and a good alignment with buying, planning and A-brands are essential in this job.SAP | Hybris | Fredhopper | Publitas | Google analytics

Amsterdam Area, Netherlands

Commercially responsible for the living category of vd.nl. Optimize margins and sales volume of the VD.nl webshop segment living & electronics by:✔ Results analysis✔ Advice to internal and external suppliers✔ Increasing conversion; usability, navigation, bannering, ranking, cross & upsell, photography✔ Expansion and innovation (of product portfolio)✔ Online communication of marketing campaigns✔ Collaboration with a-brands✔ Strategic plans✔ omni-channel focus

Edisonbaan 17, Nieuwegein

Consultancy in brand Positioning, Internal Branding, brand communication & strategic marketing. Promoted from junior to consultant.✔ Brand positioning: desk research, interviews and discussions with the client in order to create a clear and good position as a brand in the market.✔ Internal branding: organization of workshops about change and branding for different layers/teams within companies to create a situation where people are living the brand. ✔ Strategic marketing: business plans on one A4 by making use of the OGSM model (with a brand focus) with clients for short and long term.✔ Brand communication: create promotional materials to support the process of becoming a good brand (concepts & implementation)✔ Worked for A-brands: Ahold (Albert Heijn & Etos), Citroën, ONVZ zorgverzekeraar, Intersnack, ROCvA, Erasmus MC en Fuijtsu.

Sales project (4 months)✔My performance: top 3 seller✔sales of consumer products 'out of home' and Foodsolutions on businessparks. ✔Optimize visibility of the different products in various companies.

Berlin Area, Germany

✔ Research on the appeal of Tropical Islands to Dutch families. ✔ Focus on marketing: communication & strategy for website

Manhattan, New York

✔ Research in online marketing and social media. Examine the new possibilities in online advertising. ✔ Development and analyses of the websites: 1000DutchDelights en Holland.com✔ Projects within the company: conventions, Customer care, reception, marketing & PR

Bachelor Of Business Administration, Leisure Management

Activities and Societies: Marketing,Project management,Change management, imagineering & entrepreneurship.

Havo

Marketing