Elvia Alaniz Email & Phone Number

Western United States

Responsible for growth, profit, client relations, business development and distribution across all channels. I also manage NAT CAT and portfolio spread in partnership with PM’s. I enjoy the privilege of leading strategy and tactics for Residential, Recreational and Commercial lines across 15 Western States including Ca. My team is comprised of fully-remote Territory Sales Managers and National Account VP. In collaboration with Marketing, I exercise my creative muscle by partnering on the development of co-ops, incentives and campaigns.

Cincinnati Area, Ky

Responsible for marketing campaigns, national market and product research and analysis, as well as emerging market strategy.

Selected by CEO for a (one year) CED Fellowship. The CED Fellowship Program an innovative corporate mentoring, networking and leadership training program, designed to create pathways for mid-career women to the C-Suite. As a supporter of health/wellness, human rights and equitable economic empowerment, I found it incredibly enriching to learn from CEO's, mentors and peer-Fellows about the most pressing policy issues we face today, and how we can make a positive difference.

California

Selected by the SVP to re-shape, lead and create the strategic and tactical direction for 3 divisions: Underwriting, Call Center and Business Intelligence for PL and CL auto lines. Implemented new UW strategies and solutions which led to double-digit expense and loss ratio improvements . Partnered with Product, Actuary and Marketing to increase penetration of target market by nearly 20% in <3 years. Led the company through a CA Market Conduct examination, improved underwriting discipline, and successfully filed several rule and form changes over a 3 year period. Led the change for efficiency in the customer service center, achieving call service levels of 96%, ASA's <60 seconds and same-day endorsement processes, while simultaneously reducing the cost-per-call and overall expense ratio. Proactive retention strategy implemented resulted in a 27:1 ROI within 1 year. Redesigned and implemented employee performance metrics - successfully communicated changes to staff, and gained support. Ranked 5/5 in a 360° assessment in areas including: competitor knowledge, leadership & positive impact.

California

Member of brand alignment team: developed new brand and messaging, including the introduction of the new brand to our B2B clients. Created, organized and implemented sales collateral. Developed (end to end) TSM training program, presentations and webinars for internal staff and agency partners. Worked in partnership with cross functional teammates to create and execute the Go to Market plan for a new point of sale system. Responsible for on-boarding, training, coaching and mentoring 17 Territory Managers.Successfully penetrated target market in assigned region by creating targeted awareness and incentive campaigns and partnering with agencies in community events. Efforts resulted in 156% increased written premium while maintaining one of the most profitable region loss results. Recognized by the Latin American Agents Association as Marketer of the Year.

Business

Leadership Development

Business

Executive Development Programme

Bachelor'S Degree, Business Management, Summa Cum Laude