Sr. Copywriter
CurrentThe essence of what I do as a communicator is to take complex or technical content and present it in a clear and clean manner appropriate to the audience and medium, within the restrictions of the highly regulated insurance market. I draft content and project manage work for the company’s Web sites, intranet, video displays, direct marketing, sales and promotional materials, newsletters, trade publication ads and trade show materials. This requires close collaboration with our art designers, departments throughout the entire organization, and agents across the country.